Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana.
It can be difficult to admit when something isn't working, especially when you've put so much effort into getting a marketing campaign up and running. The truth is however, you may be overlooking some very critical steps when building your campaign. It's time to reevaluate to see whether your efforts are really the best approach for attaining your business goals. As inbound marketing becomes increasingly more essential to capturing more visitors, leads, and sales, a solid inbound approach to your efforts just may be the solution you've been missing.