A business website. It’s the face of the company. They can be a form of introduction yet allow a company to give insight to their inner workings. If done correctly, they can also be a source for attracting future clients. With that being said, do you think your current website is equipped to attract your target audience and convert them into a qualified MSP lead? If the answer is a big N-O (maybe you even giggled a little), then it’s time to consider a website redesign. 

I often meet with CEO's of managed service businesses. From those meetings I have learned a great deal about their business, the way they see themselves, the way they want to be seen by their customers, and the way their prospects see them. The thing that stands out the most to me is how many similarities these businesses have; there is very little differentiation between them. In fact, many use the same content as their competitors; content that is syndicated to 500 similar businesses is useless. Even their websites are templated with the same color schemes (usually blue highlights with a white background). Some expert decided that it was the best color for MSPs so everyone joined in.  Where are the outliers? The masters of the cutting edge of technology? Where are the thought leaders?

High quality MSP sales leads, convert to more sales, allowing your business to grow and succeed. Therefore, increasing this quality is is the key goal of any website dedicated to selling a product or service. The main points to keep in mind when aiming for a higher quality, is to keep things straightforward and easy for an interested buyer to make a purchase. Your website should be the prime tool in educating buyers on what the product is that you are offering, why they need it, and how they can get it. The best system is one that is stream-lined to encourage the purchase process. With this in mind, here are a few ways that you can work to improve the quality of MSP leads and sales on your website:

Your website is a very important piece of real estate for your business. Its the digital storefront of what you sell and do. We'll cover the key elements an MSP website should have, but in reality these points applies to every website.