A No-Nonsense Window Pros Guide to Setting Up Automatic Text Messaging

Jeffrey Lambert
Aug 1, 2023 10:28:28 PM

Ever wish you could clone yourself to keep up with the influx of leads from your window and door business? Or perhaps you're trying to figure out how to stay on top of the follow-ups without drowning in a sea of to-dos? Well, imagine no longer. Like a handy virtual assistant, automated text messaging is here to save the day - and your sanity.

Why, you wonder? Because in today's fast-paced world, the key to converting leads into customers is rapidly responding to inquiries. We're talking minutes, not hours. And where email might get lost or ignored, text messages are typically read within seconds. With automated text messaging, you can guarantee a rapid response every time. 

Using digital tools like Kixie and Hubspot, you can effortlessly set up automated text messaging for your window and door leads, ensuring that every potential customer is engaged promptly and effectively.

Here's a no-nonsense guide to getting that system up and running smoothly. Let's tap into the power of automation and watch those leads convert like never before.

Why Automating Follow-Up is Essential for Window and Door Leads

window and door leads automated texts

Imagine this: You've just finished a long day of generating leads for your window and door business. Your phone is buzzing with potential customers, each one eager to discuss their needs.

But there's a snag - you're swamped with paperwork, client meetings, and operational tasks. It's a familiar story. That's where the magic of automating follow-up comes into play. 

The Power of Automation 

Think of automated follow-ups as your personal assistant, diligently sending out text messages to your leads when you're too busy to do so. It's like having a 24/7 customer engagement machine, tirelessly working to keep your leads warm and interested. 

The Benefits of Using Text Messaging for Lead Conversion

text messaging window lead conversion

Hey, let's talk about text messaging, shall we? It's more than just a way to keep up with family and friends — it's a secret weapon for converting leads in the window and door business. Before you raise your eyebrows in disbelief, let me explain. 


1) Instant Communication 

First up, text messaging scores top marks for speed. Leads that are followed up with within 5 minutes are 9 times more likely to convert.

No more waiting around for emails to be opened or calls to be answered – a text message gets your message across instantly. 


2) High Engagement 

Secondly, the engagement rate of text messages is off the charts. It's estimated that over 90% of text messages are read within the first three minutes of receipt.

Specifically, Text messages have a 98% open rate, compared to email's 20% open rate.

Now that's what I call engagement! 


3) Personal Touch 

Third, text messaging adds a personal touch to your business. It helps you establish a direct line to your leads, making them feel valued and heard. 


4) Efficient Follow-ups 

Last, automated text messaging takes the hassle out of follow-ups. No more manual tracking or forgetting to send that crucial message. It’s all handled automatically, like a well-oiled machine. In fact, automated text messages can save sales reps up to 8 hours per week.

I hear you asking, "How do I get started with this magical text messaging?" Well, it's easier than you might think, especially when you have tools like Kixie and Hubspot at your disposal. But we'll dive into those in a moment.

Now, let's get into the 'how' of automated text messaging and introduce you to Kixie and Hubspot, two digital tools that should be a top priority in this endeavor.

Getting Started With Automated Text Messaging

Automated Text Messages

1) Setting Up an Account With Kixie 

First things first, let's tackle Kixie. This platform houses nifty little tools like a power dialer and automatic SMS. It's your one-stop shop to rev up your engagement rates and convert more leads into customers. 

Setting up automatic text messaging with Kixie is a cinch. Simply log into your account, navigate to the settings tab, and turn on the auto SMS feature. From there, you can customize your messages and set the frequency for your automated texts. Now, watch your engagement rates soar! 

2) Harnessing the Power of Hubspot 

Next up, we have Hubspot. A heavyweight in the digital marketing world, Hubspot's robust suite of features includes automated text messaging. This functionality is perfect for engaging and nurturing your window and door leads. 

To set up automatic text messaging with Hubspot, you must set up the Kixie integration to connect both services. First, sign in to your Hubspot account, then navigate to the integrations area. Find Kixie in the list of available apps and click to install it. Once installed, create your automatic text workflows and let the automation magic begin.

Once done, you can effortlessly automate your follow-up messages, turning those window and door leads into successful conversions. 

The Importance of Personalization in Text Messaging Follow-Up

personalized text messages

Let's talk about personalization. In today's digital world, it's a game-changer. Why? Well, because nobody likes to feel like just another name on a list. 

Personalized text messaging takes your lead follow-up to a whole new level. It's like adding a secret ingredient to a recipe, an ingredient that ensures your message doesn't get lost in the sea of generic, marketing-related texts flooding your lead's inbox. 

Remember, your lead is a person, not a number. And people crave connection.


How Does Personalization Work? 

Think of personalized text messaging as a handshake - but a virtual one. It's your first impression, your chance to show your lead that you acknowledge them as an individual. And it's not just about using their first name in the text (though that's a great start!). 

It's about understanding their needs, queries about your windows and doors, and tailoring your messages accordingly. 


The Result? Higher Engagement = More Conversions 

When you speak directly to your lead's needs, they're more likely to engage. They feel understood, valued. And guess what? A valued lead is a lead more likely to convert. 

So, if you're not personalizing your text message follow-ups, you're missing out on a ton of potential conversions. Sounds like a good reason to start, doesn't it?

Real-Life Examples of Successful Text Messaging Follow-up for Window and Door Companies

happy window and door owner

Have you ever wondered how window and door companies are nailing it with text messaging follow-ups? Let's open that door and peek inside for some real-life success stories. 


Alco Windows and Doors: Personalized Messaging 

alcoAlco Windows and Doors, a leading window and door installer in South Florida, found that personalization was the key to unlocking customer engagement.

Using a combination of Hubspot and Kixie, they automated text messages that addressed customers by name, and provided specific details about their inquiries. 

"The results were astounding. Our conversion rates almost doubled!" - Luis A., Owner


STS Windows and Doors: Quick Response Times

sts-logo-normal-smallSTS Windows and Doors, another popular impact window dealer in Boca Raton, FL, discovered that speed mattered. With the help of Hubspot, they set up automatic text responses that kicked in seconds after a lead was generated. No lead was left waiting. 

"Our engagement levels skyrocketed. We've never seen anything like it." - Nathan H., Owner

Setting the Stage for Success 

Impact Windows Owner Marketing Plan

Setting up automatic text messaging isn't as daunting as it might seem. First, import your leads into Kixie or HubSpot. Then, create a series of personalized messages to be sent out at specific times or after certain triggers. Finally, sit back and watch as your engagement levels take off, much like Nathan H.'s did. 

So, if you want to transform your window and door lead management, why not try automated text messaging? With Kixie and HubSpot in your toolkit, you'll turn leads into customers faster than you can say "automatic follow-up."


Get Your Automated Text Scripts Right Now With Our Guide

Who doesn't love a gift, especially when it's free and can help boost your business? Consider this your lucky day because we're offering a downloadable set of automated text message templates to supercharge your window and door leads conversion.

These aren't just any templates - they're carefully crafted to engage your leads and drive conversions like never before. 

Here's what you'll get: 

  • Ready-to-use text message templates - No more guesswork or wasted hours spent brainstorming. We have the perfect texts to suit all stages of your lead's journey.
  • Strategies for effective automation - Harness the power of automation the right way. Learn when and how to send your texts for maximum impact.
  • Tips for personalizing your messages - Add a personal touch to your automated messages, making your leads feel special and valued.

Ready to take your lead conversion to the next level? Click the button below to download your free set of automated text message templates.

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