Are you swimming in a flood of window and door leads? Fantastic! But the real challenge begins now.
The game is not about who gets the most leads but who converts the most. If you're struggling to keep up, it's time to reassess your strategies. Let's get into gear and fine-tune your approach to lead management.
Turn the tide in your favor with our five clear and actionable adjustments. So, let's dive in and explore these winning strategies!
"The magic is not in the complexity of the task but in the simplicity of the approach." - Darren Hardy
Window and door dealers, listen up! The competitive market is buzzing, and leads are coming in fast. But are you capitalizing on them?
Only 37% of companies respond to leads within an hour. That means you can beat out the competition simply by having a strong system in place for responding to leads.
Imagine being in the top tier of your industry, not by reinventing the wheel, but by responding promptly.
So what's the secret sauce? Automation, power dialing, and lightning-fast response times. Not only will these simple tweaks help you keep up with your leads, but they'll also set you apart from the competition. Picture this: while others are still scrambling to respond to inquiries, you've already sealed the deal.
“The early bird doesn't just get the worm; it gets the whole darn contract. So, let's turn you into that early bird.”
Ready to crank up your lead conversion game? Here are five simple adjustments to have your sales team operating like a well-oiled machine. Let’s dive in!
We need to STOP before jumping into our main tips.
You shouldn't be responding to every lead. Why?
Because not every lead will turn into a worthwhile customer, time is money, and you don't want to be wasting it chasing down leads that are unlikely to convert. It's all about working smarter, not harder, and that's where automation comes in.
As a rule of thumb, Only 25% of leads are legitimate and should advance to sales. Take time to figure out what questions you can ask up front to determine whether a lead is worth your time. Do you want to work with properties in homeowners associations? What about commercial clients?
Figure out who to chase, then go after them by offering the best experience out there. Got it?
Now, let's get back to our five keys to stronger lead nurturing.
Automation can be a game changer for window and door professionals. With the right software, you can filter out unqualified leads, freeing up your team to focus on the leads that really matter.
Plus, with automation, you can ensure that all your leads get timely and personalized responses – even when you're out of office.
At GoRizen, we recommend investing in a customer relationship management platform, particularly Hubspot.
Why? Because this platform one of the most effective ways to automate your lead management. With Hubspot, you can easily track where your leads are in the sales process, follow up efficiently, and convert more of those precious window and door leads into loyal customers.
Here's how a tool like Hubspot can automate (and improve) your lead generation management. One example of automation in a real-world scenario is setting up automated responses to new leads.
Hubspot has a feature called workflows that can be utilized to automate emails and follow-up actions. For instance, when a new lead fills out a form on your website for a window or door inquiry, HubSpot can automatically send an introductory email.
This email can include information about your company, the products you offer, and the next steps in the procurement process.
Moreover, the automated system can schedule a follow-up email if there is no response within a set timeframe. This ensures that your leads never slip through the cracks, regardless of how busy your team may be. Automated lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.
The level of automation provided by HubSpot allows window and door dealers and manufacturers to focus more on their products and services, while ensuring a consistent and timely follow-up with leads.
Next up, let's talk about the power dialer. This is the tool you need if you're trying to keep up with a high volume of leads.
A power dialer is software that dials numbers automatically, eliminating the time-consuming task of manually dialing each number.
Plus, it ensures that you don't miss a single lead. It sounds like a simple addition, but it's a game-changer in terms of productivity and lead conversion.
This tool ensures that every potential customer is promptly contacted, greatly increasing your chances of securing a sale. Believe it or not, just using a power dialer can increase call volume by 447%.
If you're interested in starting with a power dialer, we recommend Kixie.
Kixie has three kix-butt (clever eh?) features that make it the top choice for window and door lead management:
1) Get your entire sales team on the same page with outreach: Kixie’s multi-line dialer system can call up to ten leads at a time and auto-assign the ones that answer to one of your available team members.
2) Have an automated next-step for non-answers: Kixie allows you to pre-load scripts and recordings for text messages, voicemails, and emails. If you don't get through by phone, the platform's AI will contact them another way based on the lead's available information.
3) Automatic contact logs in your CRM: Imagine a world where every call, text, interaction, and recording gets neatly organized in your CRM - without you lifting a finger! Say goodbye to the pressure of maintaining impeccable paper notes or tracking when your last contact was with a lead in some spreadsheet.
Power dialers may seem like a small drop in the lead generation bucket, but just having this tool can significantly upgrade your ability to keep up with window and door leads. In fact, Companies that automate lead management see a 10% or greater increase in revenue within 6-9 months.
Make more calls in less time, thereby increasing your chances to convert more leads.
Here's a scary stat: The average response time for a lead is 46 hours and 53 minutes.
That may not be your company, but there's always room for improvement. You can start by trying to cut down response times to 60 minutes. Companies that respond to leads within an hour are 7 times more likely to qualify the lead.
That's a great start.
We're not here to be just "good enough" though. We're here to encourage you to be the best. The top-tier window and door companies respond within 5 minutes of a lead contacting you.
The best companies? Their response times clock in at 90 seconds. Where is your company now? If you follow the first two guidelines and start using automation and a power dialer, you can be one of the best.
Running a window and door business is no small feat. You've got to juggle a lot of balls, and maintaining a healthy lead pipeline is one of the most crucial ones.
But as we've outlined, you can make some straightforward adjustments to ensure you're not only keeping up with your leads but converting them at an impressive rate. These adjustments include leveraging automation, using a power dialer, and responding to all outreach within 5 minutes.
There's another resource we have to help you manage leads more effectively.
The truth is, many window and door businesses struggle to respond to leads promptly and persuasively. Leaving the right voicemail message (either manually or with your new power-dialer) is crucial to winning over potential customers.
But crafting the perfect script that captivates and converts can be daunting.
That's why we offer a game-changing voicemail script pack tailored exclusively for Window and Door dealers and manufacturers. Our team of sales and marketing professionals has meticulously designed high-converting voicemail scripts proven to engage leads and generate results.
With our scripts, you'll be able to respond to leads within minutes, showcasing your professionalism and dedication to customer satisfaction.
Stop hesitating and start closing deals with confidence! Click below to get your voicemail script pack now!
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