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5 Signs Your Home Services Company’s Sales Process Needs Help

Jeffrey Lambert
May 9, 2022 10:34:05 PM

As a Home Services Company owner, you know that sales are critical to your success. If you're not making sales, you're not making money! That's why it's essential to make sure your sales process is as effective as possible.

This blog post will discuss five signs that your sales process may need some improvement. Pay close attention to these signs, and take action if necessary!


What is the Importance of Defining a Sales Process?

7-step sales process template

Image courtesy of criteriaforsuccess


A sales process is a set of repeatable steps that a salesperson takes to move a prospective customer from the initial stage of contact to the final stage of purchase.

The sales process is crucial because it helps salespeople close more deals and make more money!

When you have a defined sales process, your sales team knows exactly what to do at each sales cycle stage. This makes it easier for them to sell, and it also helps you keep track of your sales pipeline and measure your team's performance.

Now that we've discussed the importance of a sales process let's look at some signs that yours may need some help!

🤔 Are you making costly mistakes with your home services marketing, too? Read to learn more.

Signs Your Sales Process Needs Help

Before we start, please remember - not all of these signs will necessarily apply to every home services company. But if you're seeing one or more of these signs, it's definitely time to look at your sales process and see what needs to be improved.


1) Your Company Sales Goals Continually Fall Short

This is the most obvious sign that something is wrong with your sales process. If your sales goals are consistently falling short, it's a sign that something needs to be changed.

Perhaps your sales goals are too ambitious, or maybe your sales team isn't following the sales process properly. Either way, it's time to take a closer look at your sales process and see what needs to be improved.

Action Item: Take a close look at your sales process and see what needs to be improved. If three or more quarters have passed and your sales goals have not been met, it's time to take action!

Great Salespeople Quote


2) Home Consultations are the End of Lead Communications

Your sales process SHOULD NOT end when the home consultation concludes. The sales process should continue even after the sale is made. Not everyone is ready after a face-to-face conversation, and that's okay!

If you're finding that your sales conversations end when the home consultation does, it's a sign that something is wrong with your sales process.

What's the usual culprit?

Your sales process is too pushy - and the potential customer resents you for it.

Action Item: Take a step back and reassess your sales process. Are you being too pushy? Are you trying to close the sale too soon? Relax, and let the sales process take its natural course. A great way to keep a comfortable flow is to understand the current issues homeowners face day-to-day. You need our homeowner pain points guide for a smoother, more customer-focused conversation.

You might also want to consider adding a follow-up step to your sales process. This could be a phone call, email, or even a handwritten thank-you note. Keep it low-pressure and focused on recognizing the customer's time commitment to you.

Whatever you do, make sure you're staying in touch with your potential customers even after the sales process is over!

Doing so will show them that you're interested in more than just making a sale - you're interested in building a relationship.

And that's always a good thing.

Homeowner pain points guide for window and door dealers


3) You're Not Offering a Solution to Your Customers' Problems

If you're not offering a solution to your customer's problems, you're not going to make many sales.

It's as simple as that.

Your sales team should be trained to identify the customer's problem and then offer a solution that meets their needs.

If you're not sure how well your sales team is doing in this area, try this simple exercise at your next meeting.

1) Ask your sales staff to name 5 reasons why customers in your region would need your product/service. If they can't name more than three, that's a problem!

2) Ask the sales staff how your product/service will make a homeowner's life better. Again, if the responses are limited, that's an issue.

Action Item: Build a list clearly outlining problems your target audience experience that would lead them to you AND how your product/service solves that issue. Then, generate talking points for each sales rep to use during consultations.

If you can equip your sales team with the ability to identify customer needs and offer solutions, you'll be well on your way to increasing sales!


4) Your Pipeline Isn't Pre-Qualifying the RIGHT Leads

If you're not pre-qualifying your leads, you're going to have a lot of sales conversations that go nowhere.

Pre-qualifying your leads means ensuring that the homeowner is actually interested in what you're selling before scheduling a sales consultation.

The best way to do this is by having a system in place for lead capture and follow-up.

For example, when a potential customer fills out a contact form on your website, they should be immediately contacted by a sales representative.

This sales rep should then ask qualifying questions to determine whether or not the lead is ready for a sales consultation.

Action Item: If you don't have a system in place for lead capture and follow-up, now is the time to create one!

Start by adding a contact form to your website and making sure that all leads are immediately forwarded to a sales representative.

Then, train your sales team on how to properly qualify leads. This will help ensure that sales consultations are only scheduled with homeowners who are actually interested in your product/service.

Lead capture and follow-up are an essential part of any sales process - so make sure you're doing it right! Use our lead scoring template to improve faster!

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5) Your Sales Staff Needs a Boost

There's only so much rejection a human being can take. And when it comes to sales, there's bound to be a lot of "no's" on a weekly basis.

That's why it's so important to have a sales team that is properly trained and motivated.

If your sales staff is constantly coming up against roadblocks, it might be time to give them a boost.

One way to do this is by providing sales training that covers topics like objection handling and closing techniques.

You can also provide sales incentives, like commission bonuses, to help motivate your sales team.

Action Item: Take a close look at your sales team. Are they properly trained? Do they seem motivated? If not, it might be time to provide some sales training and/or more lucrative sales incentives.

By properly training and motivating your sales team, you can help them overcome any obstacles they might be facing.


Does Your Sales Process Need Help? Start Here.

contractor improving the companys sales process

If you're noticing any of these signs in your home services company's sales process, it's time to take action! By making some simple changes, you can help increase sales and grow your business.

Still not sure where to start? Start with our FREE guide to Home Services Marketing that works for today's successful companies.

Once you've bookmarked that resource, check out our tips for boosting your homeowner consultation success rates - it's a great way to streamline your sales process and increase sales!

If you found this blog post helpful, be sure to share it with your friends and colleagues!

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