Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.
In turn, you ensure you spend precious time and money interacting with the right audience, resulting in meaningful interactions. Customers will trust your organization to solve their immediate needs, as well as future ones.
As an inbound marketing agency, Rizen believes an inbound approach is the best investment you can make in your company. We believe it’s the most effective way to reach today’s customer.
As a business owner or a marketing professional, you may have some questions about making the switch, and that’s okay! We believe the research and results stand on its own.
You can find out more about the basics of inbound marketing by checking out our comprehensive guide.
For now, here are some basic questions you can ask to gauge whether inbound marketing is the right strategy for you.
Is Inbound Marketing the Right Fit? Answer These Questions to Find Out.
1) Are Your Customers Influenced By Online Research?
Over 80% of shoppers research online before buying and apps such as Yelp, Twitter, Facebook and Google+ give consumers immediate feedback on products and services. If your buying process is more complex and goes beyond online research, Inbound may not be the right fit.
✅ [If you answered “yes” then inbound is looking like a smart approach!]
2) Do You Have the Money to Invest?
Inbound Marketing's cost per lead is less than half the cost of outbound. There are upfront costs, however, that can be substantially more. If your business revenue is less than 5M, allocating 7-8% of that to marketing is adequate for growth. If you don't have that type of money to invest, Inbound may not be the right fit.
✅ [If you answered “yes” then inbound is your destination!]
3) Are Your Team Members “All-In”?
Inbound marketing requires all hands on deck, and this really means everyone. Who better to create content about your business and industry than your key people. If you believe this type of commitment isn't plausible, Inbound may not be the right fit.
✅ [If you answered “yes” then you should go “all in” on inbound!]
4) Are You Looking for an Overnight Solution?
Inbound Marketing will help you grow leads and customers for your business, but this happens over time. Content creation, social strategy, SEO, and email nurturing all take time and effort. Results will follow after several months. If you're looking for fast results, Inbound may not be the right fit and you may need to look into paid campaigns.
✅ [If you answered “no” then inbound seems like a good fit!]
Grading Your Responses
If you answered correctly to all of these questions, then adopting an inbound approach to marketing would be a smart move for you and your business! Inbound marketing is an excellent option for most companies. And why wouldn’t it be? Inbound Marketing is an MIT-proven and tested method for attracting, converting, closing and delighting customers on your website.
Inbound principles, however, are not for the faint of heart. Implementing this approach takes a commitment to continual training and development and a steady investment of financial resources. It’s important to take the time to make sure the engagement is there before jumping in with both feet! Learn more with our free Inbound Marketing guide.
Questions? Comments? Recipe requests? We’re here to talk! The team at Rizen is an experienced, friendly and results-driven group of best-in-class content marketers. We focus on helping your reach your inbound goals and provide a wide range of services, including off-site content marketing and inbound marketing strategy work.