Ah Millennials. The generation that brought us avocado toast and destroyed a thousand industries. As a Millennial myself, I think we are the generation of change and progress - so why do brands regularly fail so spectacularly at speaking to us?
We have some thoughts as to why, plus some excellent ideas your company can use to reach them - er - us. Today, on Growth Marketing for Martians.
Here are some status supporting this claim:
Millennials not only spend their money on goods and services or companies that are “doing the right thing,” but they also prefer to work for companies that have a higher purpose.
Short answer: It certainly helps!
This content is from a recent episode of Growth Marketing for Martians, a podcast dedicated to discussing tomorrow's business growth tips -today!
Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers.