I’m sure you are subscribed to a few companies’ text alerts. What kind of content do you see in these messages, and is this type of advertising something your service company could benefit from?
Today we’re talking about the why’s and how’s of text or SMS marketing for small home service companies like yours. We’re going to talk about what SMS marketing is and why it is especially lucrative for home services businesses.
We’ll also give you some examples and tips to help you get started!
Text message marketing is when businesses send short-form marketing content via text message/SMS. (SMS is actually an abbreviation for short messaging service) (Hubspot).
In a 2021 study of 827 US consumers and 543 business owners/marketing managers:
Business News Daily came up with a list of the best SMS Marketing services of 2021, and from that list, we suggest:
Hello and thanks for your interest in [company name]! Please confirm that you have chosen to receive messages from us by replying “Yes.”
2. The "Subscriber Thank You" Message
Thanks for signing up to receive messages from [company name]! We’ll text you about appointment reminders, project updates, and special sales just for subscribers! Don't worry - we won’t send more than one text a week! As a "thank you" for joining, here’s a coupon for 15% off your next project with us!
3. The "Refer Your Friends" Message
We're happy to have you as a member of the [company name] community! If you refer a friend we'll discount 10% off your next project when they schedule a consultation with us! Use code [www.companyname.com/Refer1]
Maybe you've never considered how SMS marketing could attract more customers. We hope you’ll consider it today! Get started by: