Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.
While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.
You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.
People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.
To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm.
According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm.
In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.
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Many law practices find themselves dependent on traditional marketing efforts. They are either unaware of the most valuable and efficient marketing tools available, do not have a website to execute a solid plan with, lack the knowledge to move their marketing efforts forward, or a bit of all three.
Outlined below are a few basic tips to help you as you design and build an efficient law firm internet marketing campaign.
Updated: Oct 29, 2019
Running a law firm is a demanding task. As a business owner and attorney, you’re not only responsible for your clients' legal challenges, but also for running a profitable and self-sustaining practice.
The days of plastering your law firm's name and pictures of your partners on the sides of buses and billboards are quickly coming to an end. Inbound marketing has comprehensively proven itself to be a much more cost-effective way to create quality leads. The goal of every law firm should be to use a solid online marketing strategy to bring in as many "ideal" clients as possible, keeping the dockets full and the money flowing in.