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Rizen Inbound Marketing & Sales Blog

The Best Strategies for Lawyer Advertising

Posted by Jeffrey Lambert on Dec 23, 2019 8:00:00 AM

Read Time: 5min

 

Any comprehensive lawyer marketing plan needs to include an advertising strategy. The proven method to attract, engage, and delight audiences is through inbound marketing, and digital advertising has become a precise means to place yourself in front of the right customer. Gone are the days or un-targeted ads landing in front of Internet users. Using the right tools, digital advertising can be a powerful arm of your overall marketing strategy.

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Social Media Law Firm Marketing PPC SEO Reputation Management Influencer Marketing

The Secret to Lawyer Lead Generation? In-Person Events

Posted by Rogelio Rodriguez on Dec 17, 2019 8:16:59 AM

Reading Time: 6 min

For the modern human, we spend the majority of our days online. Whether it's browsing on a mobile device, working in front of a laptop, or using a smart tv at home, we remain plugged in for the majority of our daily activities.

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Law Firm Marketing

Build an Effective Law Firm Blog. Here's How.

Posted by William Avila on Dec 10, 2019 11:06:13 AM

Reading Time: 7 min

 

Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.

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Law Firm Marketing

4 Email Marketing Tips for Lawyers

Posted by William Avila on Dec 3, 2019 11:11:40 AM

Read Time: 5 min 30 sec

Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out. 

We have some proven methods to produce that irresistibly clickable email for your audience.

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Law Firm Marketing

How to Build an Engaging Law Firm Website

Posted by Nichole Mena on Nov 15, 2019 9:40:53 AM

Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.

While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.

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Law Firm Marketing Website Design

Social Media Best Practices for Lawyers

Posted by Jeffrey Lambert on Nov 8, 2019 3:22:12 PM

You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.

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Social Media Law Firm Marketing

Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Video Marketing

Podcasting for Lawyers: A Beginner's Guide

Posted by Rogelio Rodriguez on Oct 20, 2019 4:16:56 PM

To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm. 

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Law Firm Marketing

The Ultimate Guide to Law Firm Marketing in 2020

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

 

(Updated Dec 2019)

 

Benjamin Franklin stated, " If you fail to plan and you are planning to fail." Lawyers who don't develop marketing plans are indeed setting themselves up for lackluster growth and shrinking revenue.

Who are you? In what areas do you specialize? Do you have satisfied clients? What makes your law firm unique?

These are all questions prospective clients are asking. Can they hear and see your responses? If you're not responding, another law firm will.

So, where are these clients, and how do you position your law firm as the best option? Whereas billboards, tv ads, and community events were once the best way to meet and engage audiences, those strategies have shrunk in favor of new ones. People are online today - and a robust digital presence is necessary for engaging 21st-century clients.

We'll show you how to attract, engage, and delight audiences by creating a diverse, digitally-savvy marketing plan. The results will produce more law firm interest and happier clients - ones who will continue feeding your customer pipeline long after you settle their case. 

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Law Firm Marketing

Business Development for Law Firms: Aligning Legal Marketing and BD

Posted by Rogelio Rodriguez on Dec 21, 2017 12:52:52 PM

According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm. 

In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.

  • Define Legal Marketing and Business Development
  • Define the journey of from stranger to client and beyond
  • Communicate on one platform
  • Measure every key touchpoint
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Law Firm Marketing Sales business development for law firms crm for law firms

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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