Rizen Inbound Marketing & Sales Blog

According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm. 

In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.

• Define Legal Marketing and Business Development
• Define the journey of from stranger to client and beyond
• Communicate on one platform
• Measure every key touchpoint

Many law practices find themselves dependent on traditional marketing efforts. They are either unaware of the most valuable and efficient marketing tools available, do not have a website to execute a solid plan with, lack the knowledge to move their marketing efforts forward, or a bit of all three.

Outlined below are a few basic tips to help you as you design and build an efficient law firm internet marketing campaign.

The days of plastering your law firm's name and pictures of your partners on the sides of buses and billboards are quickly coming to an end. Inbound marketing has comprehensively proven itself to be a much more cost-effective way to create quality leads. The goal of every law firm should be to use a solid online marketing strategy to bring in as many "ideal" clients as possible, keeping the dockets full and the money flowing in.