Read Time: 5 min
Any comprehensive lawyer marketing plan needs to include an advertising strategy. The proven method to attract, engage, and delight audiences is through inbound marketing, and digital advertising has become a precise means to place yourself in front of the right customer. Gone are the days or un-targeted ads landing in front of Internet users. Using the right tools, digital advertising can be a powerful arm of your overall marketing strategy.
Reading Time: 6 min
For the modern human, we spend the majority of our days online. Whether it's browsing on a mobile device, working in front of a laptop, or using a smart tv at home, we remain plugged in for the majority of our daily activities.
Blogs are so 2010. Or are they? While the term may seem relegated to a bygone era, blogging is alive and well. Most importantly, it's still a beneficial tool in your lawyer marketing strategy. If your website doesn't feature a blog, we'll lay out why you need to start one and how to best optimize it to increase your client pipeline.
Read Time: 5 min 30 sec
Every day we all fight to keep up with the avalanche of emails in our inbox. It's tempting to bulk delete everything and cut through the noise. If your law firm sends out a newsletter, it's crucial to find a way to stand out.
We have some proven methods to produce that irresistibly clickable email for your audience.
Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.
While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.
You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.
People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.
To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm.
Benjamin Franklin stated, " If you fail to plan and you are planning to fail." Lawyers who don't develop marketing plans are indeed setting themselves up for lackluster growth and shrinking revenue.
Who are you? In what areas do you specialize? Do you have satisfied clients? What makes your law firm unique?
These are all questions prospective clients are asking. Can they hear and see your responses? If you're not responding, another law firm will.
So, where are these clients, and how do you position your law firm as the best option? Whereas billboards, tv ads, and community events were once the best way to meet and engage audiences, those strategies have shrunk in favor of new ones. People are online today - and a robust digital presence is necessary for engaging 21st-century clients.
We'll show you how to attract, engage, and delight audiences by creating a diverse, digitally-savvy marketing plan. The results will produce more law firm interest and happier clients - ones who will continue feeding your customer pipeline long after you settle their case.
Many years back I received the advice to run away from any marketing agency that offered a guaranteed ROI. Back then it was the wild wild west on the world wide web, and my coach was right. I had a successfully helped build an eBay business, followed by a successful transition to ecommerce on my own sites, and followed it up with explosive growth with my debt settlement business. The success of all these businesses was due to my understanding of the search engines of the day.
One day our team decided to hire an agency to run our marketing campaigns. I interviewed dozens of marketing agencies looking for someone who would guarantee their work. I wanted to make sure that they put their money where their mouth is. After all, I knew based on my experience what worked and what didn't. In my search I discovered a few things: