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Rizen Inbound Marketing & Sales Blog

How to Build an Engaging Law Firm Website

Posted by Nichole Mena on Nov 15, 2019 9:40:53 AM

Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.

While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.

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Law Firm Marketing

Social Media Best Practices for Lawyers

Posted by Jeffrey Lambert on Nov 8, 2019 3:22:12 PM

You've worked hard to establish a practice built on principle and integrity. Your satisfied client list continues to grow. You've built and optimized an engaging website. You've created valuable content for your target audience.

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Social Media Law Firm Marketing

Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Video Marketing

Podcasting for Lawyers: A Beginner's Guide

Posted by Rogelio Rodriguez on Oct 20, 2019 4:16:56 PM

To establish a steady stream of clients, both new and returning, it’s important to find new avenues to establish credibility, experience, and trust. This strategy is paramount for every lawyer and law firm. 

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Law Firm Marketing

Business Development for Law Firms: Aligning Legal Marketing and BD

Posted by Rogelio Rodriguez on Dec 21, 2017 12:52:52 PM

According to a research study conducted by Bloomberg Law and the Legal Marketing Association, “67% of attorneys and marketing and business development professionals agree that their law firm is increasing its emphasis on business development and marketing efforts.” This increased focus on alignment of these traditionally separate departments leads to opportunities for marketers to grow professionally within the firm. 

In the following, we provide actionable insights to the process needed to align your marketing and BD for law firm growth.

  • Define Legal Marketing and Business Development
  • Define the journey of from stranger to client and beyond
  • Communicate on one platform
  • Measure every key touchpoint
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Law Firm Marketing Sales business development for law firms crm for law firms

3 MUST DO Tactics For Law Firm Internet Marketing Success

Posted by Rogelio Rodriguez on Oct 24, 2017 3:10:16 PM

Many law practices find themselves dependent on traditional marketing efforts. They are either unaware of the most valuable and efficient marketing tools available, do not have a website to execute a solid plan with, lack the knowledge to move their marketing efforts forward, or a bit of all three.

Outlined below are a few basic tips to help you as you design and build an efficient law firm internet marketing campaign.

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Law Firm Marketing

What You're Missing in Your Lawyer Marketing Plan

Posted by William Avila on Mar 23, 2017 12:19:23 PM

Updated: Oct 29, 2019

Running a law firm is a demanding task. As a business owner and attorney, you’re not only responsible for your clients' legal challenges, but also for running a profitable and self-sustaining practice.

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Law Firm Marketing Inbound Marketing

How to Market Your Law Firm Online

Posted by Rogelio Rodriguez on May 29, 2015 4:47:00 PM

The days of plastering your law firm's name and pictures of your partners on the sides of buses and billboards are quickly coming to an end. Inbound marketing has comprehensively proven itself to be a much more cost-effective way to create quality leads. The goal of every law firm should be to use a solid online marketing strategy to bring in as many "ideal" clients as possible, keeping the dockets full and the money flowing in.

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Law Firm Marketing

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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