Rizen Inbound Marketing & Sales Blog

Inbound Marketing: Getting Started

In today’s digital age, “traditional” methods of marketing, like direct mail and cold calls,  have become null and void. And as competition in the marketplace gets more savvy, it’s not enough to just sit around and wait for business to grow. Thankfully, more direct efforts (ahem… “inbound marketing”), allow businesses to target the customers they actually want and need – and as a result, be proactive about their own success.

As a leader of an MSP business, keeping track of the progress of your sales leads lets you see if your business development techniques are working effectively. If they are not, you need to look at which steps in your process you can adjust to bring things back on track. Monitoring sales interactions with clients is valuable, as it helps you find patterns that encourage better lead conversion. However, taking notes manually on each client can eat up a lot of time. The solution to collecting this data is to use a CRM system to do the heavy lifting for you. A CRM system can track this information automatically, allowing your sales representatives to keep their focus on the customer. The system collects information in the background, and gives you a complete trail of the interaction from start to finish.

High quality MSP sales leads, convert to more sales, allowing your business to grow and succeed. Therefore, increasing this quality is is the key goal of any website dedicated to selling a product or service. The main points to keep in mind when aiming for a higher quality, is to keep things straightforward and easy for an interested buyer to make a purchase. Your website should be the prime tool in educating buyers on what the product is that you are offering, why they need it, and how they can get it. The best system is one that is stream-lined to encourage the purchase process. With this in mind, here are a few ways that you can work to improve the quality of MSP leads and sales on your website:

It's becoming increasingly easy to reach out to potential clients via the Internet and increasingly difficult to reach them through traditional communication channels like print publications, cold calls, radio and television.

The Internet has given the consumer the information, freedom, and tools necessary to reach out to the company of their choice. This has led to a fundamental shift in the way companies engage in marketing. The concept of inbound marketing has risen to prominence with the growing importance of a company's online presence. This new type of marketing has made many traditional outbound marketing techniques obsolete and, in many cases, counterproductive.