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Rizen Inbound Marketing & Sales Blog

Podcast Episode 13: Setting Business Goals

Posted by Jeffrey Lambert on May 5, 2019 12:46:00 PM

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.

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Inbound Marketing podcast

Podcast Episode 12: The SCOPE Principal

Posted by Jeffrey Lambert on Apr 26, 2019 7:07:29 PM

 

Today on Inbound Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!


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Inbound Marketing podcast SCOPE principal

Podcast Episode 11: The Flywheel Model

Posted by Jeffrey Lambert on Apr 26, 2019 6:42:51 PM

 

Today on Inbound Academy we’re going to introduce you to the flywheel model. That's it. It's interesting, don't worry! Now start listening!


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Inbound Marketing podcast

Podcast Episode 10: Inbound Success Stories w/ Alco Windows & Doors

Posted by Jeffrey Lambert on Apr 24, 2019 1:19:00 PM

 

The Inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

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Inbound Marketing podcast

Podcast Episode 09: The Buyer's Journey

Posted by Jeffrey Lambert on Apr 22, 2019 3:07:00 PM

 

Today on Inbound Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

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Inbound Marketing podcast

Podcast Episode 08: Developing a Company Purpose

Posted by Jeffrey Lambert on Apr 19, 2019 11:42:55 AM

 

Today on Inbound Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

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Inbound Marketing podcast

Podcast Episode 07: Developing Buyer Personas

Posted by Jeffrey Lambert on Apr 19, 2019 11:19:09 AM

 

Today on Inbound Academy. We're talking buyer personas. You want to sell stuff, you need to figure out who your ideal customer is and how you can reach them. It's like catching flies with honey horses with apples, pretzels with mustard. Let's get into it.

 

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Inbound Marketing Buyer Personas podcast

Podcast Episode 06: The Inbound Methodology

Posted by Jeffrey Lambert on Apr 19, 2019 11:14:58 AM

 

Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology.

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Inbound Marketing podcast

Podcast Episode 05: Adopting Inbound Principles

Posted by Jeffrey Lambert on Apr 15, 2019 7:09:03 PM

 

Today on Inbound Academy we’re going to tell you the common principles every inbound company should adopt.

 

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Inbound Marketing podcast

Podcast Episode 04: New Methods for Reaching Customers

Posted by Jeffrey Lambert on Apr 14, 2019 10:08:17 PM

 

Today on Inbound Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list! 

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Inbound Marketing podcast

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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