Did you know that average home improvement spending in 2021 was 10,341 dollars? The home services industry is booming, and there's a lot of potential for home improvement companies. 

So how do you become one of the top companies in your region? How can you seize a larger share of the competition’s profits? Investing in consistent, effective home services marketing strategies can have a significant impact. 

Becoming one of the top three home services companies in a metro market is challenging but achievable if you follow the proper steps.

Are you ready to learn how to help your home services company rise to the top? Keep reading to learn the steps you need to take. 

1) Focus on Customer Experience

One of the most important things to remember when becoming one of the top home services companies in your market is the customer experience. Around 66 percent of Millennials will pay extra for a positive customer experience. With a positive customer experience, your customers will be more willing to return and recommend your company to their friends. 

Customer service and customer experience often get used interchangeably; however, they're pretty different. 

Customer service is part of the customer experience. Customer service refers to a single event when customers reach out for help or support. 

However, customer experience addresses everything from the customer's initial awareness of your company to post-purchase care. 

Both are essential to success and becoming a top home improvement company. 

Utilize Surveys to Improve Continually

Since the customer experience journey is continuous, you should always look for ways to improve. An excellent method to do this is through customer surveys. 

Send a survey to your ongoing customers every other month about your services. This step will allow you to get direct feedback and keep things running smoothly. If you start noticing a decline in overall satisfaction, look into what you can do to change that. 

For one-time customers, send them a request for feedback three times, once every 30 days. If they respond, great! If they don’t answer,  three tries are enough. You don’t want any reluctance to share to turn into possible motivation to write a negative review!

It might be an adjustment to your pricing, or you may take too long to get the job done. Keep the surveys short and concise to get the most out of them. You will get an overall picture of how you are doing in the market and can use the information to improve your services.

2) Provide Excellent Customer Service

Since customer service is part of the customer experience, providing excellent customer service is crucial. Doing this will make you stand out from potential competitors.

The more you can do to stand out from competitors, the easier it will be to become one of the top home services companies in your metro area. When it comes to providing excellent customer service, there are many things you can do to help. 

Hire and Retain the Right People

You need to hire skilled employees willing to work hard to build a good reputation as a home services company. You should spend as much time and energy as possible to find the right employees for your business.

Offer an Extended Warranty

Another thing you can do is offer an extended warranty on all repair jobs. A warranty will allow you to build trust with your clients, and it will also allow you to create a reputation as a company committed to its craftsmanship.

3) Build a Stellar Website

Around 76 percent of customers look for a company's online presence before visiting it. In addition, 45 percent of consumers are likely to visit a company after finding a robust online presence in a local search. 

Your online presence and website build your reputation and brand. In addition, your website can help establish you as an expert in your field, detail your services, and educate your customers. The benefits of a well-designed webpage go on beyond this. 

To become one of the top home services companies in your market, you need a great website. It should have an updated blog section and additional resources that give valuable information to potential customers.

4) Build a Positive Reputation

Word-of-mouth marketing is still a powerful tool. It drives six trillion dollars in sales every year. In addition, 92 percent of consumers trust recommendations from friends. 

Having a positive reputation as a home improvement company can help you become one of the top companies in your market, but there are many things you will need to do to get there.

Home Services Marketing

The first thing to do is to focus on home services marketing. There are many ways to get home improvements and repairs done, and your potential clients are familiar with a lot of these companies.

How do you stand out among the rest?

One of the best ways to do so is by marketing. Utilize online ads, commercials, and radio spots to get the word out. This visible effort will let people know you are one of the top companies in your market. 

In addition, marketing can help you build a positive reputation. You can increase trust and brand awareness through the right marketing. 

Perform a SWOT Analysis

Before you begin any marketing campaigns, you need to assess your company's vision, mission, and goals. The business should align its goals with the day-to-day mission and values of the people who run the organization. You must create a soul for others to see your purpose! 

In addition, how you do things should be driven by your vision and mission. Customers will notice when you practice what you preach. 

You also need to complete a SWOT analysis of your company. This will allow you to determine precisely where you stand in the market. You will need to review your business, including your weaknesses and strengths, thoroughly.

A SWOT analysis will allow you to figure out exactly where your business needs to be and help you get there.

5) Analyze Your Competition

A competitor analysis can help you determine your competitors' strengths and weaknesses. 

Take the time to find out what they're doing that you're not. You can also look at what they're not doing that you can. The goal is to find ways to improve your competitors' offers. 

By doing this, you can come up with a plan to become one of the top companies in your market.

6) Show That You Value Your Customers' Time

Slow services not only impact your bottom line but also impact customer experience. You should look into how you can save your customers' time.

Some ways you can do this are by offering same-day service and early morning and late-night appointments. These are small changes, but you will still notice a difference in your reputation as a company.

You can also focus on educating your customers. This intentional effort is an easy way to save time in the long run and will allow you to build a positive reputation as a helpful, transparent entity. 

You can educate your customers through videos and eBooks. You should also consider offering a blog and a forum on your website. These are easy ways to build a reputation and will help you stand out from the competition.

7) Always Be on the Lookout for Ways to Improve and Learn

Small changes have the potential to make significant improvements to your company. One of the most important things you can do is never stop looking for ways to improve. If you do this, you will always be ready to take your business to the next level.

As you're constantly improving and looking for better ways to serve your customers, you'll enhance the customer experience, ultimately driving more customers to your business. 

Stay Updated on Home Services Trends With Rizen

One of the best things you can do is stay updated on home service trends. You can do this by reading home services marketing blogs and industry magazines.

Make an intentional effort to continue to provide your clients with what they want and need. It will also help drive the content and information you pass on to your clients. 

With the availability of information on the internet, it's crucial to discuss current trends intelligently with your customers. If you don't take the time to find out what those are, your customers will notice. 

Get the Right Solutions for Your Home Services Company

It will take work and effort to become one of the top home services companies in your area. However, implementing the proper steps can help you rise above the rest and impress your customers. 

Are you ready to get started? Allow Rizen to help you rise about today's challenges. Start a conversation with us today and learn how we can help you grow faster, stronger, and smarter.