If your mind stops working the minute you think about writing a blog, you’re not alone. According to the Content Marketing Institute, thirty-six percent of marketers say producing engaging content is their biggest challenge.
Often times we ignore what is right in front of us. Our customers are not only a source of income but also provide us with invaluable insight into what makes them buy. They know what keeps them buying, and - even better - what would make them buy more.
Turning your customer interactions into content not only allows you to generate fresh ideas but it will also solidify your relationship with your client. People love to see their ideas implemented.
Here are Ways you can generate Ideas:
Take your current business brochures, a blog or a website and use it as a starting point. You just need to know how to sort through and leverage the content.
Let’s start with a real life example. A close friend and business owner, Raul Pestonit, has developed a series of email templates he sends to his prospects. The emails educate them on the process of obtaining financing for the purchase of a home. His business is mortgage banking. He has been sitting on a goldmine of content he can repurpose and publish. He can easily publish a blog post a week for the next 2 years with the content he has written.
Here is How You Can Resuse, Repurpose and Repost!
Try the following delivery methods:
Remember to freshen up the content with industry updates, video, or bulleted list. The content should display new information that was not available at the time of the original publishing.
After you have repurposed all your content, and your resources run dry you will eventually need new content. You sit down at your typewriter desk and begin to type the most engaging content your target market will ever read. It just spews out of you, idea after idea, or… NOT. More than likely your marketing muse is silent.
It can be daunting, sitting there trying to think up of a new fresh idea that will engage your client. Do not fret. We have you covered.
Here are some exercises you use to generate fresh ideas.
Climb on your desk chair and take a look from a different angle. Getting rid of the tired, old clutter with a fresh perspective can be just the thing to get your creative juices flowing.
Here are two simple exercises can help you see your business in a fun and engaging new light:
Creating a visual outline of the connections between the many subjects can help you better organize your thoughts.
Write down your subject in a center of a page and using free association draw lines in all directions to connect your subject with one of its elements.
Unplug from Modern Life
Distractions abound in an office or home setting. The key is to insulate yourself from common distractions.
Learn From Others
The best copywriters look for inspriration from snappy headlines and witty editorials, they study structure and apply it to their own work.
You can learn from the professionals by looking for your own inspiration on magazine racks or in newspapers. What grabs your interest? Try adapting that inspiration to your blog or email campaign.
The Magazine Rack Technique
Spend some time in a bookstore, coffee shop, supermarket or newsstand browsing the magazine rack.
Pay attention to the titles that compel you to read or buy. Then jot them down, snap a picture or go ahead and buy the issues that catch your attention the most. Study them later. How can you adapt the headlines for your own marketing content?
You already keep current with industry news. If you don’t, now is a perfect time to start! Reading blogs and conversations started by your competitors gives you a clear picture of topics that matter to your customers. But how do you stay on top of it all?
Search tools like Google Alerts, Google AdWords and social bookmarking sites are excellent places to mine for topics that will hook your customers.
Search for your industry keywords on social bookmarking sites, discuss hashtags on Twitter and other mediums and order results based on popularity. Articles with the most buzz are excellent content sources to reimagine for your own marketing channels.
Brainstorming is half the content battle. It’s a big half, but still only part of the whole content marketing picture.
Ask yourself these key questions about your content, your audience, your prospects and your customers to find the best use of your amazing content.
Now, Ask Yourself:
Clearly defined goals give your content more value to everyone who encounters your brand, from prospects to customers to long-time advocates.
To learn more about reaching today's digital-savvy customer, check out our web guide on the basics of Inbound Marketing. We discuss topics such as inbound principles, keyword research, the buyer's journey, lead nurturing, lead generation, and other content strategy ideas.
If you are a company interested in growing your business through content do not hesitate to contact Rizen Inbound.