In the latest episode of our podcast Marketing for Martians we disprove the old saying that “all press is good press. We’re taking a look at some of the worst marketing fails in the past few years.
Plus we’ll discuss with Digital Director Nichole Mena what valuable marketing lessons we can learn from these blunders.
Back in 2016, influencer marketing was still relatively new. There weren’t as many requirements for influencers to define what was an ad and what wasn’t.
When it comes to influencer marketing, make sure to find someone who is a good fit for your brand and passionate about your product. Trust us, people can tell when it’s fake!
During the initial panic of the COVID-19 pandemic, the marketing folks over at Norwegian Cruise Line decided it would be a good idea to launch a new campaign entitled "Feel Free to Feel More."
Put your customer’s health and safety first, and skip opportunistic cash-grabs. It makes you look tacky and unreliable.
In 2017, amidst the tensions surrounding police brutality towards people of color, PepsiCo thought it would be a good idea to release a commercial that attempted to speak to the situation - and failed miserably.
Don’t try to capitalize off of serious issues. By failing to approach the matter of BLM/police protests with a nuanced view, Pepsi made themselves look ignorant and tone-deaf. One last thing - the ad was done in-house, not by an external marketing agency.
Growth Marketing for Martians is a weekly podcast focused on discussing tomorrow's brand-building strategies.
Hosted by Rogelio Rodriguez and Jeff Lambert, these marketing Martians share an intergalactic love for learning and sharing with other podcast space travelers.
This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business.
Learn more about how they can help you by visiting www.gorizen.com.