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Rizen Inbound Marketing & Sales Blog

Three Account Based Marketing Examples for Understanding the Process

Posted by Rogelio Rodriguez on May 11, 2020 7:46:24 PM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

If you want more leads, more conversions, and more sales in less time, then you want account-based marketing. Account-based marketing is a strategy where sales and marketing teams work together to identify specific targets and personalize outreach and offers for that particular prospect. It's a hyper-personalized sales and marketing strategy that gives real results.

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Account-Based Marketing

See It In Action: 3 Real-Life Account Based Marketing Examples

Posted by Nichole Mena on May 6, 2020 8:00:00 AM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

Read More

Account-Based Marketing

What is Account Based Marketing? An Absolute Beginner's Explanation

Posted by William Avila on May 5, 2020 11:56:06 AM

The bigger the net, the more fish you'll catch, right?

Maybe not.

The traditional marketing strategy is all about a big net. It wants to reach as many people as possible, with the hope that a certain percentage of these people will be viable leads. Marketers and salespeople then attempt to nurture these leads and turn them into conversions.

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Account-Based Marketing

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