Finding the right Customer Relationship Management Software (CRM) for your business is key to staying organized, keeping leads, and customers happy, and collecting data about your marketing and sales efforts.
When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.
If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.
In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.
Every marketer is secretly hoping for the day they discover the next big marketing strategy. Oh, how sweet it would be to be the first to stumble upon the next great thing.
If you haven’t heard by now, HubSpot is a pretty big deal.
They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.
Are you a certified marketer?
If not, you’ll still be able to get by. But… if you want to compete at a high level, you’ll need to update your skillsets continuously.
I have been in sales since I can remember. From pitching my parents my need for a G.I. Joe toy to selling chocolate at Beach High and then cold calling as a loan officer at a bank. My selling experience has helped me grow through my years as an entrepreneur. Along with my experience I have had the opportunity to learn from some of the world's best sales people. At my last agency, I learned from a student of Jordan Belfort (Yes, the wolf of Wall Street). Since then, I have used the straight line persuasion method to grow our agency to where it is.
Why HubSpot CRM?
During my career as an entreprenuer there have been a few moments where software changed the way I conduct business. One of those moments is when the HubSpot CRM was announced at Inbound 14. I immediately became enamored with a software that promised to make my life (the life of a salesman) much easier. Prior to using the Hubspot CRM I was a power user of Infusionsoft, before that it was Salesforce, and before that it was Leads360.