Every smart marketer knows that the customer is king when it comes to succeeding in the business world. And, if you can manage customer relationships well, you’re in the money.

At the core, customer relationship management (CRM) includes all the strategies and technologies companies use to manage their interactions with leads and customers.

If you’re using Zoho as your CRM and are considering a switch to HubSpot, you’ve come to the right place. 

Controlling your content is an integral part of managing your marketing efforts. A content management system (CMS) gives you the ability to create, update, and change your content at a moment's notice. 

Finding the right Customer Relationship Management Software (CRM) for your business is key to staying organized, keeping leads, and customers happy, and collecting data about your marketing and sales efforts.

When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.

If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.

In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.

Every marketer is secretly hoping for the day they discover the next big marketing strategy. Oh, how sweet it would be to be the first to stumble upon the next great thing. 

If you haven’t heard by now, HubSpot is a pretty big deal.

They’re the authority on inbound marketing. They essentially spearheaded the software movement behind the idea that marketing should be helpful, not disruptive.

Are you a certified marketer?

If not, you’ll still be able to get by. But… if you want to compete at a high level, you’ll need to update your skillsets continuously.