Thanks to the Internet, the world of marketing has evolved over the last decade. Instead of relying on TV ads, radio ads, and billboards, 89% of consumers turn to Bing, Google, and other search engines to find information on services, products and businesses. This new method for finding, buying and researching products and brands is known as inbound marketing. Since 2006, inbound marketing has been the most successful way for companies to conduct business online. Continue reading to learn more about Inbound and MSP digital marketing and how it differs from the traditional outbound marketing.
Inbound tactics can be defined as tactics that rely on earning the interest of people instead of buying it. With inbound, MSP digital marketing:
A few of the most common examples of inbound marketing tactics are:
Outbound or traditional marketing involves pushing services and products on customers. With outbound marketing, companies would typically look to:
Outbound marketing fell out of contention because of a shift in consumer behavior. Consumers now control what and how they receive their information with the Internet. As a result, typical outbound media tactics (i.e., print, banner advertising, cold calls, radio advertisements, etc.) are less effective.
Inbound isn't just a fad. It's the new proven and more efficient way to grow your MSP with leads costing 61% less than outbound marketing leads. According to the Return on Investment from Inbound Marketing through Implementing HubSpot Software prepared by a student at the Massachusetts Institute of Technology (MIT), inbound results in more:
Not only can MSP digital marketing increase website visitors, leads, and sales, but it also results in:
As a result of these benefits, MIT suggests that customers spend significantly more on inbound marketing because it is more effective at helping the organization achieve its goals. Three of the most powerful inbound marketing tools are content creation through blogging, social media, and email marketing.
Simply put, the days of searching for customers and aggressively trying to sell them is over. Instead, customers prefer to be engaged through conversation. It's imperative for MSPs to use inbound marketing to start this conversation and position their brand as an industry and thought leader.
By doing so, when customers are ready to choose a brand, your MSP will be in prime position to convert the everyday visitor into a lead and into paying customer, which is the premise of inbound marketing.
Do you know where to get started? Download Our Free Inbound Marketing Campaign Checklist!