The popularity of podcasts has exploded over the last couple of years. As of April 2020, there are over 1,000,000 different active podcasts available, with over 30 million episodes. This is almost double the amount reported by Apple and Fast Company just two years ago.
As a marketing manager, you’re busy - but are you getting anything done?
Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved.
Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.
When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.
If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.
In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.
Every marketer is secretly hoping for the day they discover the next big marketing strategy. Oh, how sweet it would be to be the first to stumble upon the next great thing.
Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach.
In our digitized economy, today’s customers have the world’s information at their fingertips. The everyday person has power - the ability to make decisions without a salesperson. Customers can research a company’s reviews, stockholders, credibility, and competition. Even with this power, the average person still has so many entities trying to sell them things every minute of the day. It can create an overwhelming desire just to block everything out!
