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Rizen Inbound Marketing & Sales Blog

Nichole Mena

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Recent Posts

The Best Marketing Podcasts to Stick in Your Ears in 2020

Posted by Nichole Mena on Aug 4, 2020 12:34:36 PM

The popularity of podcasts has exploded over the last couple of years. As of April 2020, there are over 1,000,000 different active podcasts available, with over 30 million episodes. This is almost double the amount reported by Apple and Fast Company just two years ago.

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Marketing Managers

Improve Your Management Workflow With These 3 Productivity Systems

Posted by Nichole Mena on Jul 6, 2020 9:05:27 PM

As a marketing manager, you’re busy - but are you getting anything done?

Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved. 

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Marketing Managers

7 Tips for Delegating Effectively as a Marketing Manager

Posted by Nichole Mena on Jun 30, 2020 10:18:39 PM

Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.

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Marketing Managers

Hubspot vs Salesforce: Which Is Best for Marketers?

Posted by Nichole Mena on Jun 22, 2020 9:32:55 PM

When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.

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Hubspot CRM

Digital Sidekicks: Excel at Account-Based Marketing With HubSpot

Posted by Nichole Mena on Jun 15, 2020 4:00:17 PM

If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.

In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.

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Hubspot CRM

These 5 Stats Show Account Based Marketing Tactics Actually Work

Posted by Nichole Mena on May 25, 2020 8:00:00 AM

Every marketer is secretly hoping for the day they discover the next big marketing strategy. Oh, how sweet it would be to be the first to stumble upon the next great thing. 

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Hubspot CRM

See It In Action: 3 Real-Life Account Based Marketing Examples

Posted by Nichole Mena on May 6, 2020 8:00:00 AM

Are you sick of wasting time, energy, and resources on general marketing campaigns that lead only to meager conversion rates? It's time to ditch old school marketing strategies that cast a wide net and try a different approach. 

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Account-Based Marketing

How Your Content Strategy Can Attract, Engage, & Delight Customers

Posted by Nichole Mena on Apr 29, 2020 3:08:09 PM

 In our digitized economy, today’s customers have the world’s information at their fingertips. The everyday person has power - the ability to make decisions without a salesperson. Customers can research a company’s reviews, stockholders, credibility, and competition. Even with this power, the average person still has so many entities trying to sell them things every minute of the day. It can create an overwhelming desire just to block everything out!

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Inbound Marketing

Phoenix Profiles: How Crocs Became Cool Again 

Posted by Nichole Mena on Apr 27, 2020 3:00:33 PM

Read Time: 3 minutes

 

Rizen is introducing a new installment, "Phoenix Profiles," and will be regularly profiling several companies that found new life by making smart marketing decisions. 

Like a phoenix, Rizen's logo, these companies have "risen from the ashes." 

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Marketing News

Keep Up to Date by Subscribing to These 5 Marketing News Sites

Posted by Nichole Mena on Apr 17, 2020 8:00:00 AM
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Marketing Managers

The Latest News On The Best Ways to Market Your Business

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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