Rizen Inbound Marketing & Sales Blog

Nichole Mena

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Website Redesign: Benefits of Growth Driven Design Vs Traditional Web Design

Posted by Nichole Mena on Aug 26, 2016 2:14:47 PM

So you’ve been given the seemingly, or realistically, daunting task of reevaluating your company’s website. The consensus is probably that it’s outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. Before starting your research on website redesign, however, you should familiarize yourself with the options available to you.  

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Topics: growth driven design

Top Inbound Marketing Companies & Analysts Share Ways to Improve Your SaaS Company

Posted by Nichole Mena on Jun 2, 2016 11:41:14 AM

There is no doubt that the software as a service field is growing and it’s a great time to be involved in this industry. With the software industry’s exponential growth also means that their is fierce competition. In this article you’ll find some great resources from inbound marketing companies and analysts to help differentiate your business and stay ahead of the curve.   

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Topics: inbound marketing companies, SaaS Marketing, SaaS companies

5 Tips for Creating a SaaS Marketing Plan That Works

Posted by Nichole Mena on Mar 30, 2016 4:42:14 PM

“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.

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Topics: Inbound Marketing, Content Marketing, SaaS Marketing Plan

Inbound Marketing Tools & Tips to Get You Back on Track When Your Marketing Efforts are Failing

Posted by Nichole Mena on Mar 15, 2016 3:36:50 PM

It can be difficult to admit when something isn't working, especially when you've put so much effort into getting a marketing campaign up and running. The truth is however, you may be overlooking some very critical steps when building your campaign. It's time to reevaluate to see whether your efforts are really the best approach for attaining your business goals. As inbound marketing becomes increasingly more essential to capturing more visitors, leads, and sales, a solid inbound approach to your efforts just may be the solution you've been missing.

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Topics: inbound marketing tools, inbound marketing tips

10 Professional Resolutions to Steal from Top Companies Using Inbound

Posted by Nichole Mena on Feb 16, 2016 4:54:49 PM

The end of the year is typically a time for reflection. For businesses, it’s a time to gather data about the last 12 months in order to analyze what has been working or not and set new refined goals from that evaluation. It’s understandable that with the holiday’s, year’s closing and even into January that you may not have had a chance to sit down with your team and hash out what you would like the next year to look like but, of course, there's still time. Schedule a set date in the calendar right now so you can collaborate on some very necessary resolutions for 2016. If you are unsure where to start or you’re having trouble coming up with some achievable ideas, here are 10 great resolutions you can steal from other professionals that are successfully using Inbound strategies as part of their goals.

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Topics: Inbound Marketing, Buyer Personas, website redesign, inbound sales

Rizen's New Year Blog

Posted by Nichole Mena on Dec 29, 2015 11:56:40 AM

So the end of the year is here! Are you ready to start 2016 off strong? Sorry, we hate to be so cliché with the whole "New Year, New You" but we thought we'd put together some helpful tips and reads that will help your business start the New Year off right! We hope you enjoy and take away some valuable information that will help you when planning for the year to come. 


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Topics: inbound marketing 2016

Steps to Successfully Redesigning your MSP Website for Greater Lead Conversions

Posted by Nichole Mena on Nov 30, 2015 5:05:30 PM



A business website. It’s the face of the company. They can be a form of introduction yet allow a company to give insight to their inner workings. If done correctly, they can also be a source for attracting future clients. With that being said, do you think your current website is equipped to attract your target audience and convert them into a qualified MSP lead? If the answer is a big N-O (maybe you even giggled a little), then it’s time to consider a website redesign. 

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Topics: MSP website, website redesign

Rizen Creates Company Culture Code

Posted by Nichole Mena on Nov 11, 2015 7:02:04 PM

We are happy to announce that we completed our company culture code! We’ve created a presentation that is a blend of our values, beliefs, mission statement, and other important elements that make up Rizen.

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Topics: Culture

Improving the Quality of your MSP Sales Leads from your Website

Posted by Nichole Mena on Sep 1, 2015 12:02:00 PM



High quality MSP sales leads, convert to more sales, allowing your business to grow and succeed. Therefore, increasing this quality is is the key goal of any website dedicated to selling a product or service. The main points to keep in mind when aiming for a higher quality, is to keep things straightforward and easy for an interested buyer to make a purchase. Your website should be the prime tool in educating buyers on what the product is that you are offering, why they need it, and how they can get it. The best system is one that is stream-lined to encourage the purchase process. With this in mind, here are a few ways that you can work to improve the quality of MSP leads and sales on your website:

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Topics: MSP Marketing, MSP website, MSP sales, MSP sales leads

What Every MSP Website Should Have

Posted by Nichole Mena on Aug 21, 2015 3:26:00 PM


Your website is a very important piece of real estate for your business. Its the digital storefront of what you sell and do. We'll cover the key elements an MSP website should have, but in reality these points applies to every website.

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Topics: MSP website

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Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
  • Find Ways To Work Together
  • Become More Profitable

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