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Rizen Inbound Marketing & Sales Blog

Nichole Mena

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Avoid Work From Home Burnout by Taking These Practical Steps

Posted by Nichole Mena on Oct 26, 2020 9:30:10 PM

Around the globe, marketing managers continue worrying about the productivity of their now-remote teams. However, managers shouldn’t be worried about underperforming employees. It’s the opposite. 

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Work From Home (WFH)

What Makes for a Really Good Virtual Meeting?

Posted by Nichole Mena on Oct 12, 2020 8:46:25 PM

In today's office environment, you're just as likely to have a co-worker in a different part of the world as having a co-worker in the next cubicle. If you're a marketing manager and want to ensure you're running your virtual meetings efficiently, you need to adapt your approach.

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Work From Home (WFH)

Reviewed: The Sharpspring CRM vs. HubSpot (for Marketers)

Posted by Nichole Mena on Sep 29, 2020 8:00:00 AM

Every smart marketer knows that the customer is king when it comes to succeeding in the business world. And, if you can manage customer relationships well, you’re in the money.

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Hubspot CRM

How Hubspot Can Help You Align Corporate Sales and Marketing Efforts

Posted by Nichole Mena on Sep 23, 2020 8:00:00 AM

Did you know that companies are up to 67% better at closing deals when sales and marketing teams are aligned? Significant sales and marketing alignment can have profound effects on your business!

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Corporate Marketing Strategy

5 Places You Can Find FREE Music For Your Marketing Video

Posted by Nichole Mena on Aug 12, 2020 1:00:43 PM

Did you know the soundtrack of a movie affects you psychologically and can drastically impact your opinion of the film?

The background music in your marketing videos affects people the same way. Having the right audio for your video can either excite and enchant your viewer or immediately turn them off. 

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Inbound Marketing Video Marketing

The Best Marketing Podcasts to Stick in Your Ears in 2020

Posted by Nichole Mena on Aug 4, 2020 12:34:36 PM

The popularity of podcasts has exploded over the last couple of years. As of April 2020, there are over 1,000,000 different active podcasts available, with over 30 million episodes. This is almost double the amount reported by Apple and Fast Company just two years ago.

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Inbound Marketing Marketing Managers

Improve Your Management Workflow With These 3 Productivity Systems

Posted by Nichole Mena on Jul 6, 2020 9:05:27 PM

As a marketing manager, you’re busy - but are you getting anything done?

Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved. 

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Inbound Marketing Marketing Managers

7 Tips for Delegating Effectively as a Marketing Manager

Posted by Nichole Mena on Jun 30, 2020 10:18:39 PM

Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.

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Inbound Marketing Marketing Managers

Hubspot vs Salesforce: Which Is Best for Marketers?

Posted by Nichole Mena on Jun 22, 2020 9:32:55 PM



When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.

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Inbound Marketing Hubspot CRM

Digital Sidekicks: Excel at Account-Based Marketing With HubSpot

Posted by Nichole Mena on Jun 15, 2020 4:00:17 PM

If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.

In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.

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Hubspot CRM Account-Based Marketing

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 


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