Rizen Inbound Marketing & Sales Blog

Creating a website for your solo practice or growing law firm is an essential foundational marketing step. The key to continual client growth is placing yourself where the customer is, meaning a digital presence is a necessity. This idea embodies the inbound philosophy.

While establishing that online presence is an important first step in any law firm marketing plan, continually optimizing your site to attract, engage, and delight audiences are just as important.

As part of your marketing strategy, it’s a good idea to provide website visitors with an opportunity to download additional content. These opportunities should provide even more value to their visit, as they are trusting you to help solve their problem! Using call-to-action buttons (CTA’s) provides a way for you to interact with your potential customers in a more meaningful way.

In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?

A Client Relationship Manager (CRM) is a very powerful tool for business to organize and manage a collection of data, namely contacts, in an efficient manner. In the infographic below we'll guide you on how to organize and customize your Hubspot CRM for an optimal business development process. For a more detailed explanation on how to customize the Hubspot CRM, visit our blog on Customizing the Hubspot CRM for Law Firms. 

To plan for growth, you must create a strategy that outlines exactly how to reach your revenue goals.  How do you get started? Here we've provided an Inbound Marketing roadmap that identifies each step you must take to achieve growth. You can find a detailed description and actionable items for each of these steps in our Ultimate Guide. 

So you’ve been given the seemingly, or realistically, daunting task of reevaluating your company’s website. The consensus is probably that it’s outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. Before starting your research on website redesign, however, you should familiarize yourself with the options available to you.  

There is no doubt that the software as a service field is growing and it’s a great time to be involved in this industry. With the software industry’s exponential growth also means that their is fierce competition. In this article you’ll find some great resources from inbound marketing companies and analysts to help differentiate your business and stay ahead of the curve.   

“If you fail to plan, you are planning to fail!” No one could have said it better than good ol’ Ben Franklin and nothing holds more true than when creating your SaaS marketing plan. So now that you’re armed with your marketing and sales goals, it’s time to create a content-focused strategy for marketing your product to the masses. Of course, this will take time and proper planning and will even change throughout the course of the year, but including a few crucial components into your strategy from the get-go will go a long way to ensure you stay the proper course.

It can be difficult to admit when something isn't working, especially when you've put so much effort into getting a marketing campaign up and running. The truth is however, you may be overlooking some very critical steps when building your campaign. It's time to reevaluate to see whether your efforts are really the best approach for attaining your business goals. As inbound marketing becomes increasingly more essential to capturing more visitors, leads, and sales, a solid inbound approach to your efforts just may be the solution you've been missing.

The end of the year is typically a time for reflection. For businesses, it’s a time to gather data about the last 12 months in order to analyze what has been working or not and set new refined goals from that evaluation. It’s understandable that with the holiday’s, year’s closing and even into January that you may not have had a chance to sit down with your team and hash out what you would like the next year to look like but, of course, there's still time. Schedule a set date in the calendar right now so you can collaborate on some very necessary resolutions for 2016. If you are unsure where to start or you’re having trouble coming up with some achievable ideas, here are 10 great resolutions you can steal from other professionals that are successfully using Inbound strategies as part of their goals.