Around the globe, marketing managers continue worrying about the productivity of their now-remote teams. However, managers shouldn’t be worried about underperforming employees. It’s the opposite.
In today's office environment, you're just as likely to have a co-worker in a different part of the world as having a co-worker in the next cubicle. If you're a marketing manager and want to ensure you're running your virtual meetings efficiently, you need to adapt your approach.
Every smart marketer knows that the customer is king when it comes to succeeding in the business world. And, if you can manage customer relationships well, you’re in the money.
Did you know that companies are up to 67% better at closing deals when sales and marketing teams are aligned? Significant sales and marketing alignment can have profound effects on your business!
Did you know the soundtrack of a movie affects you psychologically and can drastically impact your opinion of the film?
The background music in your marketing videos affects people the same way. Having the right audio for your video can either excite and enchant your viewer or immediately turn them off.
The popularity of podcasts has exploded over the last couple of years. As of April 2020, there are over 1,000,000 different active podcasts available, with over 30 million episodes. This is almost double the amount reported by Apple and Fast Company just two years ago.
As a marketing manager, you’re busy - but are you getting anything done?
Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved.
Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.
When you think of CRM software, what comes to mind? Chances are… you’re probably thinking of Salesforce. That’s because they’ve dominated the customer relationship management space for years. But they’re not the only CRM tool.
If you own or work for a B2B company, odds are you’ve already done account-based marketing (ABM) without even knowing it.
In this article, we’ll go over who ABM works best for, what the benefits are, and why account-based marketing with HubSpot works so well.