7 Smart HVAC Marketing Ideas for 2022

William Avila
Dec 30, 2021 5:40:27 PM

 

Do you want to make more money in 2022? If the answer is yes, then read this blog post! This article discusses 7 smart HVAC marketing ideas you need to follow in 2022. These are sure to help your business grow and generate more revenue.

HVAC owner reflecting on 2021 business

HVAC Industry Learnings from 2021

The HVAC industry experienced a wellspring of changes in 2021. Some were due to COVID, some were just expected progressions every industry goes through. Here are some of the trends that were seen in 2021:

1) HVAC Brands Competing with "Non-Traditional" Players

All HVAC brands became aware in 2021 that they must compete against non-traditional competitors. This is mainly due to COVID, but also because it's just how business works now. For example, your HVAC company might have to start competing with product manufacturers for customers due to an increase in vertical growth strategies.

This is why it's so important that you focus on your marketing strategy for 2022. You need to make sure you're doing everything possible to reach your target market and stand out from the competition.

2) Customers Are at Home More...This Won't Change Soon!

One of the most significant changes in 2021 was due to COVID. Because so many people were stuck at home, they turned to their HVAC systems for relief. This means that your business probably saw a surge in customers and revenue during the second half of 2021.

However, don't expect this trend to change soon. People are still at home more than ever, so it's a safe assumption that your business will continue to benefit from this.

3) Homeowners Care About Who You Are as Much as Your Prices

It's not enough to just have a low price in today's market. Homeowners are looking for companies they can trust, and that means they're researching your brand as well. In order to compete, you'll need to make sure your website is top-notch and that you're putting out quality content.

If you can show homeowners that you're a trustworthy brand, they'll be more likely to choose you over the competition.

 

HVAC Marketing Plan

Smart HVAC Marketing Ideas to Follow in 2022

Now that we've seen some of the trends in 2021, it's time to discuss some proven HVAC marketing ideas to use in 2022. Here are the seven rules you need to follow:

Rule #01: Make Sure Your Website Is Up-to-Date

One of the first things any business should do is make sure their website is up-to-date. If you don't have a quality, mobile-friendly site that your customers can access easily, then it's time to start working on one now.

What do we mean when we say an "updated" website? Here's a checklist to start with:

  1. Your company information. Did your address change? Did you open a new location? Did you change telephone numbers? Are your operating hours the same? Check to make sure your basic company info is accurate!
  2. Your staff information. Every HVAC company should be using videos and photographs of employees at work in order to help homeowners feel more comfortable with who they come in contact with. Is everyone on your site still with the company? Are new employees listed?
  3. Your payment options. It's 2022 - not accepting online payments is practically unheard of in the industry now. Do you accept cash or checks only? Well...that will need to change soon if it isn't already! Homeowners are looking for convenient ways to pay, so make sure you're up-to-date.
  4. Your social media links. You may have links to several external platforms, from Facebook to YouTube. Make sure people can deepen their relationship with you by double-checking these links from your main website!
  5. Check to ensure your website is ADA accessible. This is a legal requirement in the US as of 2020. We offer a full walkthrough on what your site needs to be compliant, along with the tools to help get you there.

 

Rule #02: Make Your Business Look Trustworthy

As we mentioned before, homeowners are looking for businesses they can trust in order to avoid COVID. They're interested in learning about your business and making sure you're reliable (and that you have a good track record).

This means you need to show off your certifications and licenses, along with any awards or accolades. You can also use videos of employees at work in order to help people feel more comfortable about the services they'll receive from you.

Your website should be easy-to-read and understand, which means having a clear, easy-to-follow design. This can include simple links and navigation options to help homeowners quickly access the information they need.

 

Rule #03: You Need to Have a Blog

If you don't have an active blog on your site yet, it's time to start one. In fact, blogging is going to become even more important in 2022 because homeowners are looking for more information to help them make decisions.

Your blog posts don't need to belong - in fact, most people won't read beyond the first paragraph if it's too long. But it should give a snapshot of who you are as a company and what you can offer customers.

Make sure you're using high-quality images, videos, and infographics to help break up the text. And be sure to use keywords in your titles so people can find you when they're searching for information online.

 

Rule #04: You Need to Use Social Media

In 2021, social media is still a powerful tool that you need to be using as part of your marketing plan. In fact, it's even more important now because homeowners are looking for ways to connect with businesses online.

Make sure you're using social media to show off your personality and what you can offer customers. You should also be sharing blog posts, images, and videos on a regular basis. And don't forget to use hashtags so people can find you more easily!

 

Rule #05: You Need to Use Email Marketing

Email marketing is still a powerful tool in 2022, and it's something you should be using as part of your overall plan. In fact, email open rates are higher than ever before, so it's definitely worth investing in this type of campaign.

Make sure your emails are short, to the point, and easy for customers to read. You should also include images whenever possible so people can see what they're getting before opening up an email (and potentially deleting it!).

Don't forget about newsletters - these are another great way of staying in touch with potential customers! Just remember that most people won't read past the first paragraph, so make sure your most important information is at the top.

 

Rule #06: You Need to Use Paid Ads

Paid ads are still a powerful tool in 2022, and you should definitely be using them as part of your marketing plan. In fact, they're more effective than ever before because homeowners are actively looking for businesses to work with.

Make sure you target your ads carefully, and that you're using the right keywords so people can find you easily. You should also be testing different versions of your ads to see which ones are more effective.

And don't forget about retargeting - this is a great way of reaching out to customers who didn't take action when they first saw your ad!

 

Rule #07: You Need to Integrate Marketing

In 2022, it's more important than ever before to think about how you can integrate marketing with all aspects of your business. This means thinking about the customer journey and making sure people are finding what they need throughout each stage.

Include a contact form on your website so people can get in touch with you easily. You should also be using paid ads to help people find out more about who you are and what you offer - this will encourage them to visit your site more frequently!

And don't forget that it's important for potential customers to know how they can work with you and what they can expect from your business. Make sure this information is easily accessible on your website so people know the next step to take!

 

HVAC CTA 2

Make 2022 a Winner for Your HVAC Business

In 2022, HVAC businesses need to be using social media, email marketing, and paid ads as part of their overall marketing plan. These are still powerful tools that can help you reach more customers and increase sales. But it's also important to think about how you can integrate marketing with all aspects of your business.

This will help ensure that people are finding what they need and that you're reaching more potential customers. So make sure you're following these seven HVAC marketing ideas!

Looking for more tips for faster business growth in 2022? Check out our FREE COVID HVAC Marketing Guide!

If you found this post helpful, please share it on social media so others can benefit from the information as well! And be sure to subscribe to our blog for more great tips and advice - just for HVAC business owners!

 

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