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How do you keep up with the latest trends as a marketing manager?
How can you ensure your skills are up to date, and you keep an eye on the competition when there are hundreds of news sites to choose from?
To save you from information overload, we've narrowed down a list of the top 5 marketing news sites you should subscribe to stay informed about the latest trends in marketing.
If you have to pick a single marketing website to stay up to date with marketing news, then it's Marketing Land.
It should be one of the first places you stop for all news related to marketing, especially digital marketing. It's arguably the best marketing news website in the world since it's a vast source of quality journalism that's mostly free of biases and market-y news.
There are dozens of news articles posted every single day, with the most up-to-date news from around the world, with content made specifically for marketers.
Overall, this should be your first stop if you're a marketing manager wanting the latest news on everything from search engine marketing, mobile marketing, social media marketing, and online advertising.
Over 42% of the world's population uses social media. That's over 3 billion people. (Statista)
Whether you like it or not, social media is a giant within the digital marketing ecosystem in 2020.
Yes, it can be a pain being held hostage by the winds of Silicon Valley, where one platform is a winner for your ads, and the next day they implement changes that crush your dreams.
Regardless of the way social media changes, the truth is, it's a necessary evil.
In fact, the average person spends 2 hours and 22 minutes on social networks and messaging every day. (Global Web Index)
If you want to ensure you get the latest news on social media, you'll want to follow Social Media Today. They provide all news related to the social media industry, including platform changes and trends, so that you can stay ahead of the curve.
As a marketer in the modern era, you've probably heard of Seth Godin by now. If not, you need to subscribe to this site before anything else on this list.
Seth Godin made his claim to fame after his company, Yoyodyne was acquired by Yahoo! back in 1998 for $30 million. This was right before he released his now-famous book, Permission Marketing, in 1999.
He went on to start and grow another company, Squidoo, and has written over 19 best-selling books, some of which include Purple Cow, Tribes, The Dip, Linchpin, All Marketers Are Liars, and his newest book, This Is Marketing, which he released in 2019.
Just how popular is his blog?
Well, it's one of the most popular blogs on the web, with over 7,000 posts to date and 1 million readers. When you type "Seth" into Google, his blog comes up as the first result, ahead of "Seth," the Wikipedia page about Adam and Eve's son from the Bible.
He puts out a blog post every day about the way he sees the world of marketing, business, and leadership.
Adweek is the "OG," or original, American advertising magazine. It's a weekly advertising trade publication that began in 1979.
To put the era in context, just think of the big-wigs on Madison Avenue like the gang from Mad Men (Don Draper and Roger Sterling). While Adweek came out a few years after the show setting, it'll give you a good idea of the roots of this publication.
The magazine covers everything from creativity, brand marketing, client-agency relationships, new campaigns, and of course, global advertising.
While Adweek isn't necessarily the best source for digital marketing, per se, it's a world-renowned magazine and news site that does a stable job of covering the latest trends in advertising for the top marketing and advertising professionals in the world.
Adequately executed inbound marketing is ten times more effective than outbound marketing for lead conversion. (Invesp)
Traditional or outbound marketing seeks to interrupt their audience with content they may not want. Inbound marketing is a business methodology that aims to attract customers by creating relevant, valuable, personalized content.
Inbound marketing creates connections and creates personalized solutions for problems customers have.
To stay up to date with the latest inbound marketing trends, including sales techniques, be sure to follow Rizen's blog.
Staying on top of the latest marketing news and trends is challenging because there never seems to be enough hours in the day. Your responsibilities seem to increase every year as the marketing industry evolves!
The last thing you want to do at the end of a long day is get caught up in the latest digital marketing trends at 1 AM while your eyes are half shut. It's a lot easier to hop onto Netflix and binge a few shows while you've got some downtime.
However, as a marketing manager, you understand the importance of keeping up to date with the latest trends, because if you don't, your business will fall behind the competition.
Rizen has a focus on educating marketing managers and professionals on inbound marketing, networking, relationship, and engaging content. You can get started by checking out our FREE busy pro's handbook for marketing managers.
Contact us today to learn more about how we can help you grow your business.