Back in the day, if you wanted to excel as a marketer, you had to rely on a lot of paperwork and ancient marketing tools.
It was nearly impossible to gather millions of data points in the 60s without spending months taking surveys and spending tens of thousands of dollars.
ROI, ROAS, CTR, SQL, LTV…
Let’s face it… there are countless stats you need to track when measuring your marketing growth. Just memorizing all the abbreviations and their definitions can be confusing on its own. So how do you keep track of every stat? And do you need to track every metric out there?
Every marketing manager realizes that times have changed.
The rise of the internet and the smartphone revolution have drastically changed the way we market our brands to the world.
Read Time: 4 minutes
If you went back in time, 20 years ago, and told your friends and family that everyone in 2020 would be using their cellphones to continually watch videos of random people describing what they did that day, they'd all think you're crazy!
What's the point in that?
Read Time: 2 minutes
With hundreds of marketing plans to choose from, finding an approach that produces results can be overwhelming. Your job as a marketing manager is to create a strategy and guide audiences along the buyer's journey from beginning to end.
