The popularity of podcasts has exploded over the last couple of years. As of April 2020, there are over 1,000,000 different active podcasts available, with over 30 million episodes. This is almost double the amount reported by Apple and Fast Company just two years ago.
As a marketing manager, you’re busy - but are you getting anything done?
Our 21st-century workflow creates an “always-on” environment, sucking us into the “always in a rush to finish nothing” workflow - where everything is important, but nothing gets resolved.
One of the most challenging aspects of a marketing manager’s job is trying to get your boss to understand your marketing efforts.
You know you’re working away night and day to advance your company’s marketing. But… your boss may not understand what you’re actually doing.
Managing your marketing single-handedly isn’t easy. As your efforts grow, so does your workload. While you may try to improve your weaknesses, this often takes a ton of time that could be better spent elsewhere.
Back in the day, if you wanted to excel as a marketer, you had to rely on a lot of paperwork and ancient marketing tools.
It was nearly impossible to gather millions of data points in the 60s without spending months taking surveys and spending tens of thousands of dollars.
ROI, ROAS, CTR, SQL, LTV…
Let’s face it… there are countless stats you need to track when measuring your marketing growth. Just memorizing all the abbreviations and their definitions can be confusing on its own. So how do you keep track of every stat? And do you need to track every metric out there?
Every marketing manager realizes that times have changed.
The rise of the internet and the smartphone revolution have drastically changed the way we market our brands to the world.
Read Time: 4 minutes
If you went back in time, 20 years ago, and told your friends and family that everyone in 2020 would be using their cellphones to continually watch videos of random people describing what they did that day, they'd all think you're crazy!
What's the point in that?
