Today there are 4.48 billion social media users -- that's almost 57% of the total global population (Data Reportal). Therefore, establishing an online presence through different social media channels plays a massive role in generating leads.

We live in a digital age where homeowners heavily rely on the internet to educate themselves on products and services. Your social media presence can highlight your knowledge and solidify your credibility in the home services industry. 

Below, Rizen shares the importance of having a social media presence and the most profitable channels for impact windows businesses.

Why Social Media Channels Are Important for Impact Windows Businesses

Although it requires strategic preparation and consistency, social media is a low-cost marketing strategy that benefits impact windows businesses in various ways.

First, social media marketing helps develop connections with existing customers while also building trust with potential ones. By publishing easily accessible content, you communicate to consumer needs and establish a relationship before they even contact your team.

In addition to gaining brand recognition, impact windows businesses can discover rich insights about targeted audiences. For instance, many brands use analytics and social listening tools to differentiate their home services marketing strategies.

Still not convinced? Here are a few of our favorite social media statistics to better understand how they can maximize your marketing efforts.

• 90% of marketers say their social media marketing efforts have increased the exposure of their business. (Small Business Trends)
• 75% of marketers say social media has increased website traffic. (Small Business Trends)
• More than 1 in 3 online users say they go to social media when looking for more information about a brand or a product. (Small Business Trends)
• 78% of consumers are willing to buy from a company after having a positive experience on social media. (Sprout Social)
• 90% of marketers agree that social data enables them to stay ahead of their competitors. (Sprout Social).

Actionable Tip: 💡

Social media is only one of the various online home service marketing techniques available today. Learn more by reading What is Digital Marketing? Why Impact Windows Companies Should Do It.

What Social Media Platforms are Best for Impact Windows Companies

It is unnecessary to be active on every social media channel imaginable. Instead, focus on what channels your target audience is most present. Based on our experience, here are the top social media sites we recommend for impact windows companies.

Facebook

Today, 93% of businesses are active on Facebook (HubSpot). This staggering number is likely due to the 2.89 billion monthly active users, making it the most popular social network worldwide (Statista).

It is an excellent resource for customers and prospects to learn your address, contact information, and available products or services. Furthermore, Facebook Messenger allows users to quickly ask a question or book an appointment without ever having to leave the site. 

All of these factors assist in offering a streamlined customer experience.

Instagram

Instagram is perfect for home services companies because it centers around visual marketing. Why is this important? 90% of the information transmitted to the brain is visual (Killer Visual Strategies). Therefore, images resonate with consumers more than sales collateral text.

Perhaps it is a before and after picture of newly installed impact windows. Or a time-lapse video from the beginning to end of an installation. The possibilities of visual content for home services businesses are endless. 

YouTube

At 3.5 billion searches per day, YouTube's search volume is greater than Bing and Yahoo combined (Global Reach). Additionally, it is the second-largest search engine behind Google, with 79% of internet users saying they have an account (Data Reportal).

For this reason, it is best to post keyword-rich yet educational content rather than aggressively promoting your services. For example, an impact windows vendor could post a video sharing tips for storm preparation close to when hurricane season begins.

Actionable Tip: 💡

Each social media platform serves different purposes for impact windows companies. Adjust your content for each site accordingly.

Tips for Growing and Managing Social Media Channels

Most brands don't have the established brand recognition to capture the same social media traction as Wendy's or Netflix. As a local business, you may be struggling to gain followers. Or you are challenged with finding content that engages your targeted audience. 

Rizen sees these challenges every day with our home services clients. That's why we’ve listed bite-sized tips any impact windows businesses can use to grow and manage their social media platforms instantly. 

1) Establish SMART Goals

If you're only creating accounts on social media platforms because every other business is doing it, you'll have a problem seeing much success. Instead, create SMART goals for your social channels to guide you. 

These are goals that are Specific, Measurable, Achievable, Relevant, and Timely. Doing so deters impact windows businesses from posting blindly.

2) Know Your Targeted Audience 

Not everyone on social media will fall under your target demographic. For most home services companies, the target audience is prospective customers. 

But what is the buyer persona of said audience? Once you've identified these details, you'll be able to create more refined content more likely to convert users. 

3) Be More Than a Faceless Corporation

Although communication on social media is happening through online channels, don't speak to consumers like a robot. Instead, crack a joke and post relatable content when appropriate. 

Results from the Buffer State of Social Media Report show that funny content produces the best engagement. Who knows -- laughter could be your best marketing tactic yet.

4) Create a Social Media Calendar

There is no magic formula to how frequently you should post on social media. However, a consistent social media marketing strategy will always be more popular than accounts that post every other month. 

To help, create a social media calendar. Whether updated once a week or the first of every month, making a schedule will keep you organized while maximizing your contents' reach.

Actionable Tip: 💡

The tips and tricks for home services marketing don’t end here! Read our Guide to 8 Secrets to Succeed at Impact Windows Marketing This Year.