The inbound philosophy is all about attracting customers to your service or product. You have the best solution to their issue, so let them know! The best way to do this is by creating helpful content. But it’s not enough to just write a blog post, create a checklist, or produce a short video and toss it into the void that is the world wide web. You need to use the power of search engines.
Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!
If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!
You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.
Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.
Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.
On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .
Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.
In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?