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Rizen Inbound Marketing & Sales Blog

Podcast Episode 21: Using Events to Attract Customers

Posted by Jeffrey Lambert on May 15, 2019 3:54:00 PM

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

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Inbound Marketing podcast

How to Use Lead Scoring To Gain a Marketing Advantage.

Posted by Rogelio Rodriguez on May 14, 2019 3:52:43 PM

If your company is overflowing with leads, but you're not sure what to do next, lead scoring is the answer. This method is an extremely effective strategy for identifying who's really interested in purchasing your product. The result? More quality leads for your sales team to spend their time on!

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Inbound Marketing inbound marketing tips Lead Scoring

Podcast Episode 20: Putting Content Into the Buyer's Journey

Posted by Jeffrey Lambert on May 14, 2019 3:01:00 PM

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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Inbound Marketing Buyers Journey podcast

Podcast Episode 19: The Content Audit

Posted by Jeffrey Lambert on May 13, 2019 5:27:00 PM

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.

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Inbound Marketing Content Marketing podcast

Podcast Episode 18: Using SMART Goals With Your Content Compass

Posted by Jeffrey Lambert on May 10, 2019 12:27:00 PM

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

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Inbound Marketing podcast SMART Goals

Podcast Episode 17: The Content Compass

Posted by Jeffrey Lambert on May 9, 2019 4:13:00 PM

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.

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Inbound Marketing Content Marketing podcast

Podcast Episode 16: Planning Your Content Strategy

Posted by Jeffrey Lambert on May 8, 2019 5:12:00 PM

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

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Inbound Marketing Content Marketing Long-Term Planning

Podcast Episode 13: Setting Business Goals

Posted by Jeffrey Lambert on May 5, 2019 12:46:00 PM

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.

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Inbound Marketing podcast

Are You Following Your Buyers on Their Journey? You Should Be!

Posted by Nichole Mena on May 3, 2019 7:11:00 PM

 

In today's business landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox. A high-ranking search result alone isn’t enough to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?

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Inbound Marketing Buyers Journey

Inbound Marketing Automation: Why the Future of Your Business Depends on it

Posted by William Avila on May 2, 2019 6:31:00 PM

If you're still using multiple pieces of software to cobble together a marketing process, you could be wasting valuable hours and money. Technology has evolved where tracking leads down the sales funnel can now happen in one place and with less effort, all thanks to automation! So where to start? With the abundance of software options available, taking the next step may seem overwhelming. Don't worry, we'll walk you through what marketing automation should do, your best software options, and how it will benefit your marketing efforts - especially if you use an inbound strategy!

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Inbound Marketing automation software

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Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

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