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Rizen Inbound Marketing & Sales Blog

Podcast Episode 05: Adopting Inbound Principles

Posted by Jeffrey Lambert on Apr 15, 2019 7:09:03 PM

 

Today on Inbound Academy we’re going to tell you the common principles every inbound company should adopt.

 

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Topics: Inbound Marketing, podcast

Podcast Episode 04: New Methods for Reaching Customers

Posted by Jeffrey Lambert on Apr 14, 2019 10:08:17 PM

 

Today on Inbound Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list! 

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Topics: Inbound Marketing, podcast

Podcast Episode 03: Building Lasting Relationships With Customers

Posted by Jeffrey Lambert on Apr 14, 2019 10:57:00 AM

Today on Inbound Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now!

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Topics: Inbound Marketing, podcast

Podcast Episode 02: Comparing Inbound & Outbound Marketing

Posted by Jeffrey Lambert on Apr 9, 2019 9:36:01 PM
Today on Inbound Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know! 
 
 
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Topics: Inbound Marketing, podcast

Close More Deals by Aligning Your Sales & Marketing Team

Posted by William Avila on Jan 9, 2019 10:35:10 AM

Frustration between marketing and sales teams is a common problem that companies see over and over again. The sales team wants and needs more leads - more importantly, better leads. The marketing team generates a prospect, but Sales says the lead is not good enough or ready. Both teams are aggravated and feel that the other side isn't doing their job. 

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Topics: Inbound Marketing, Sales, website leads

Inbound VS Outbound 2018 Presentation to UNIBE

Posted by Rogelio Rodriguez on Sep 25, 2018 8:44:17 PM

Two months ago, I had the distinct pleasure of delivering a lecture to the students of the Universidad Iberoamericana in Santo Domingo, Dominican Republic. I as there as part of my continuing work as an instructor at Miami Ad School Punta Cana

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Topics: Inbound Marketing, Buyer Personas, inbound marketing tools, inbound marketing tips

Ultimate Guide to Law Firm Growth in 2018: Creating A Law Firm Marketing Plan

Posted by Rogelio Rodriguez on Mar 16, 2018 8:15:37 AM

Benjamin Franklin said " If you fail to plan and you are planning to fail. " This is the first thing that comes to mind when I think about marketing for a law firm. We have come across dozens of law firms who rely only on disjointed idea of a plan to grow. The following outlines how we create a plan that enables our law firm clients to reach their revenue goals.

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Topics: Inbound Marketing, Buyer Personas, Buyers Journey, Engaging Content, Growth, SEO

Is Inbound the Right Fit for My Business?

Posted by Rogelio Rodriguez on Apr 5, 2017 9:56:50 AM

Inbound marketing has grown significantly in the last decade.  As an Inbound Marketing Agency, we have seen a lot of companies and marketers jump on the bandwagon, but not all those who try it succeed. In our experience, Inbound Marketing doesn’t work for everyone.

 
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Topics: Inbound Marketing, inbound marketing tips

Should I Hire an Inbound Marketing Agency or an SEO Company?

Posted by William Avila on Dec 12, 2016 12:05:45 PM

I was recently talking to a prospect, now a client, about his frustration with the countless marketing companies promising to help increase their online presence. He spoke with an SEO company that ranked very well for "SEO" industry keywords but who didn't offer social media, email marketing, or Pay Per Click. Although, he understood the value of SEO companies, he also knew that he could generate fast business with Pay Per Click. He spoke to a Social Media expert with over 10,000 followers that only focused on Facebook and Twitter. The large Pay Per Click company he spoke to didn’t offer Facebook PPC. Here inlays the problem. Most businesse

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Topics: Inbound Marketing, SEO

Inbound vs Outbound Marketing - Planning for 2017

Posted by Rogelio Rodriguez on Sep 7, 2016 8:30:00 AM

If you are trying to market your business, you want to be as effective as possible. As technology becomes more and more intricate, marketing campaigns need to be more and more seamless. So, how exactly can you generate more leads and deliver a clear message to your consumers across a myriad of touchpoints? The answer is inbound marketing.

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Topics: Inbound Marketing, inbound marketing 2017

The Latest News On The Best Ways to Market Your Business

Inbound, Networking, Relationships, Content

We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

The goal is to :

  • Educate
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  • Become More Profitable

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