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Rizen Inbound Marketing & Sales Blog

10 Simple Tips To Get the Most From Your Facebook Business Page

Posted by Guest Contributor on Nov 7, 2019 10:11:28 AM

Once a startup itself, Facebook is currently the best stage to showcase and create deals for your startup!

If you need your business to bulldoze your rivals and make a noticeable presence in the digital world, you need to make the most out of your Facebook profile, and Facebook business page.

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Social Media Inbound Marketing Facebook

Law Firm Video Marketing: A Simple Five-Step Plan

Posted by Jeffrey Lambert on Oct 24, 2019 8:23:25 PM

People love a courtroom drama. Legal-themed video content from Perry Mason to Matlock to Better Call Saul have captured the attention of millions. An industry so strongly tied to video is perfect for today's law firms to engage audiences and capture leads.

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Law Firm Marketing Inbound Marketing Video Marketing

The 5 Best Types of Marketing Videos to Grow Customer Relationships

Posted by Jeffrey Lambert on Oct 11, 2019 1:00:00 PM

Have you ever watched a sporting commercial where a well-known athlete is representing a brand's product but in a non-sports setting? There's a certain level of emotional connection trying to be established between the athlete and the viewer.

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Inbound Marketing Video Marketing

5 Benefits of Investing in Video Marketing

Posted by Jeffrey Lambert on Sep 30, 2019 10:40:24 AM

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. A large studio and thousands of dollars of equipment isn’t needed to produce compelling, engaging content. In fact, just an iPhone and some basic equipment can get you started.


Listen to the content of this article

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Inbound Marketing Video Marketing

Podcast Episode 33: How to Reach Gen Z, Seafood + Marijuana, & Top Digital Marketing Trends in 2019

Posted by Jeffrey Lambert on Sep 7, 2019 11:01:31 PM

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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Inbound Marketing Podcast

Use Your iPhone to Film Compelling Marketing Videos

Posted by Rogelio Rodriguez on Sep 3, 2019 5:20:01 PM

Sure. If your organization has the resources to invest in professional equipment from Red or Blackmagic - go for it! These tools are amazing in the hands of experienced videographers, and add an extra layer of polish and professionalism to your content.

But if your brand is just starting out with video and don’t have experience with advanced camera features and techniques, save your money and pull out your smartphone. You’d be amazed at the level you can achieve just from a quality script, some lighting, and a steady hand with the device right in your pocket!

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Inbound Marketing Engaging Video Marketing Video Marketing Video Content

Is an Inbound Marketing Strategy Right for My Business?

Posted by Jeffrey Lambert on Jun 5, 2019 8:00:39 PM
RizenInboundMarketingRevised

Inbound marketing is a modern approach to engaging a modern consumer. It embodies the idea that customers want to engage with businesses they have a relationship with. Offer the opportunity to get to know your customers, and they will want to get to know you.

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Inbound Marketing

How to Create a Content Compass to Plan Your Marketing Strategy

Posted by Jeffrey Lambert on May 31, 2019 11:20:06 AM

Are you creating content to market your product, but haven’t seen an increase in traffic? It’s not as simple as writing blog posts or graphics and throwing them into the internet void. You have to have a plan. A roadmap. A long-term strategy for all your content. It’s like the old saying goes - if you fail to plan, you plan to fail!

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Inbound Marketing Content Marketing

How to Build Effective Buyer Personas

Posted by William Avila on May 28, 2019 8:31:27 PM
Buyer Personas

 

So. You want to sell your product or service and increase sales? You need to figure out who your ideal customer is and how to reach them! It’s all about catching flies with honey. Horses with apples. Pretzels with mustard. You get the idea. To sell to your customers, you need to know them.

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Inbound Marketing Buyer Personas Buyers Journey

Inject Empathy into Your Brand By Using Inbound Principles

Posted by Rogelio Rodriguez on May 27, 2019 6:57:00 PM

While the inbound approach may not be the answer for every business (although we believe it can be) the philosophy’s approach to building solid foundations are important lessons every organization can benefit from.

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

 

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