Rizen Inbound Marketing & Sales Blog

5 Inbound Sales Tips to Help Marketing Managers Align With Their Sales Teams In 2016

Posted by Rogelio Rodriguez on Dec 9, 2015 12:27:05 PM



Once upon a time, marketing departments and sales departments worked in separate areas of the corporate spectrum. Sales hit the ground running and interacted with prospects on a daily basis. Often times, the relationships built with prospects did not translate into useful knowledge for the marketing department. Meanwhile, the marketing department would spend countless hours researching prospect demographics, client feedback and market reports in an effort to develop sales enabling collateral.  Communication between the two groups was minimal, resulting in a less than optimal revenue growth practice.

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Topics: Inbound Marketing, inbound sales, inbound marketing 2016, inbound sales tips

Turn Your MSP Around Using Inbound Marketing: Part 2 of the MSP Success Series

Posted by Rogelio Rodriguez on Dec 1, 2015 3:29:17 PM
Inbound Marketing: Getting Started

In today’s digital age, “traditional” methods of marketing, like direct mail and cold calls,  have become null and void. And as competition in the marketplace gets more savvy, it’s not enough to just sit around and wait for business to grow. Thankfully, more direct efforts (ahem… “inbound marketing”), allow businesses to target the customers they actually want and need – and as a result, be proactive about their own success.

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Topics: MSP Marketing, Inbound Marketing, MSP sales, MSP Business

What You're Doing at this Very Moment Could be Killing Your MSP Business: Part 1 Benchmarks

Posted by Rogelio Rodriguez on Oct 19, 2015 9:52:49 PM


I often meet with CEO's of managed service businesses. From those meetings I have learned a great deal about their business, the way they see themselves, the way they want to be seen by their customers, and the way their prospects see them. The thing that stands out the most to me is how many similarities these businesses have; there is very little differentiation between them. In fact, many use the same content as their competitors; content that is syndicated to 500 similar businesses is useless. Even their websites are templated with the same color schemes (usually blue highlights with a white background). Some expert decided that it was the best color for MSPs so everyone joined in.  Where are the outliers? The masters of the cutting edge of technology? Where are the thought leaders?

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Topics: MSP Marketing, Inbound Marketing, MSP Digital Marketing, MSP Marketing Campaign, MSP website

Increasing MSP Sales: Inbound Vs. Traditional Marketing

Posted by William Avila on Aug 25, 2015 4:37:00 PM


It's becoming increasingly easy to reach out to potential clients via the Internet and increasingly difficult to reach them through traditional communication channels like print publications, cold calls, radio and television.

The Internet has given the consumer the information, freedom, and tools necessary to reach out to the company of their choice. This has led to a fundamental shift in the way companies engage in marketing. The concept of inbound marketing has risen to prominence with the growing importance of a company's online presence. This new type of marketing has made many traditional outbound marketing techniques obsolete and, in many cases, counterproductive.

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Topics: Inbound Marketing, MSP sales, MSP sales leads, Outbound Marketing

Telemarketing VS Inbound Marketing to Generate IT Sales Leads

Posted by Rogelio Rodriguez on Aug 13, 2015 10:18:00 AM

If you're leery about embarking on a telemarketing campaign to generate leads, there is good reason for your hesitation. Old school Telemarketing techniques are not producing good ROI and the way to market and sell is changing at a fast pace because of the Internet. 

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Topics: Inbound Marketing, Sales

The Top Must-Have Tools for MSP Digital Marketing

Posted by Rogelio Rodriguez on Jul 20, 2015 6:21:00 PM

As a Managed Service Provider, you take pride in providing your customers with everything they need to run the IT side of their businesses. At the same time, you’re probably eager to grow your own business and build up its revenue. MSPs face the same obstacles to growth, however, as other companies do. Dealing with clients and running your business, as well as perceived budget restrictions, can result in marketing being put on the back burner. It could also simply be that, with all the different options available for marketing your business, you don’t know where to start.

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Topics: MSP Marketing, Inbound Marketing, MSP Digital Marketing

Outbound Vs. Inbound: MSP Digital Marketing and What MIT is Saying

Posted by Rogelio Rodriguez on Jul 13, 2015 1:38:00 PM


Thanks to the Internet, the world of marketing has evolved over the last decade. Instead of relying on TV ads, radio ads, and billboards, 89% of consumers turn to Bing, Google, and other search engines to find information on services, products and businesses. This new method for finding, buying and researching products and brands is known as inbound marketing. Since 2006, inbound marketing has been the most successful way for companies to conduct business online. Continue reading to learn more about Inbound and MSP digital marketing and how it differs from the traditional outbound marketing.

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Topics: MSP Marketing, Inbound Marketing

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We love Inbound marketing and all its facets. We write to educate our favorite partners, clients, and fans on the greatest marketing movement in decades. 

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