Inbound Marketing Blog

Rizen Inbound Marketing & Sales Blog

6 Tools To Improve Your SaaS Startup Marketing Strategy

Posted by Rogelio Rodriguez on Apr 6, 2016 12:54:00 PM
I personally have an infatuation with technology that makes my life easier. I am what social psychologist call an early adopter. During my career as an entrepreneur I have used hundreds of tools. The following are some of my favorite tools that make marketing life a lot easier. The best part is that they are  AMAZINGLY easy to use. 
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Topics: Inbound Marketing, inbound marketing 2016, Startup Marketing Strategy, SaaS Marketing

How To Generate Endless Content Marketing Ideas

Posted by Rogelio Rodriguez on Feb 15, 2016 10:52:11 PM

If your mind stops working the minute you think about writing a blog, you’re not alone. According to the Content Marketing Institute, thirty-six percent of marketers say producing engaging content is their biggest challenge.

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Topics: Inbound Marketing, inbound marketing 2016, Blog

Rizen's New Year Blog

Posted by Nichole Mena on Dec 29, 2015 11:56:40 AM

So the end of the year is here! Are you ready to start 2016 off strong? Sorry, we hate to be so cliché with the whole "New Year, New You" but we thought we'd put together some helpful tips and reads that will help your business start the New Year off right! We hope you enjoy and take away some valuable information that will help you when planning for the year to come. 

 

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Topics: inbound marketing 2016

5 Inbound Sales Tips to Help Marketing Managers Align With Their Sales Teams In 2016

Posted by Rogelio Rodriguez on Dec 9, 2015 12:27:05 PM

 


 

Once upon a time, marketing departments and sales departments worked in separate areas of the corporate spectrum. Sales hit the ground running and interacted with prospects on a daily basis. Often times, the relationships built with prospects did not translate into useful knowledge for the marketing department. Meanwhile, the marketing department would spend countless hours researching prospect demographics, client feedback and market reports in an effort to develop sales enabling collateral.  Communication between the two groups was minimal, resulting in a less than optimal revenue growth practice.

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Topics: Inbound Marketing, inbound sales, inbound marketing 2016, inbound sales tips