If your mind stops working the minute you think about writing a blog, you’re not alone. According to the Content Marketing Institute, thirty-six percent of marketers say producing engaging content is their biggest challenge.
So the end of the year is here! Are you ready to start 2016 off strong? Sorry, we hate to be so cliché with the whole "New Year, New You" but we thought we'd put together some helpful tips and reads that will help your business start the New Year off right! We hope you enjoy and take away some valuable information that will help you when planning for the year to come.
Topics: inbound marketing 2016
Once upon a time, marketing departments and sales departments worked in separate areas of the corporate spectrum. Sales hit the ground running and interacted with prospects on a daily basis. Often times, the relationships built with prospects did not translate into useful knowledge for the marketing department. Meanwhile, the marketing department would spend countless hours researching prospect demographics, client feedback and market reports in an effort to develop sales enabling collateral. Communication between the two groups was minimal, resulting in a less than optimal revenue growth practice.