Video marketing isn't just a large company's game. Any product or service with an idea, some basic equipment, and some creativity can produce content audiences will love.
The benefits of producing video content are clear. It’s why the marketing industry as a whole has already embraced the medium. In fact, 87% of marketers are currently using video as a marketing tool (Wyzowl).
An important additional piece to creating successful video marketing content is choosing the right software to edit your footage. While iMovie and Windows Movie Maker are basic tools any can start with, as your company scales you'll need a solution optimized just for businesses.
Rizen's creative team has tested and compiled the three top video marketing software options you should use for editing, publishing, and analyzing content.
While Adobe is already synonymous with marketing and advertising, the company rolled out a more small business-friendly line of creative products with their Spark line. With a web-based approach, you can create graphics, videos, and web stories with rich features the Adobe brand is known for.
What do we like about the Adobe Spark Video platform?
Brought to you by the fine people at Vimeo, Magisto is an awesome browser-based video editor designed specifically for marketing videos. The company has been around for more than a decade, and boasts a user base of more than 20 million. Their "special sauce" is an artificial intelligence backbone designed to make video editing fast and simple.
What do we like about Magisto?
First off - Wistia is an awesome platform...but it's not editing software. Unlike the first two, they are most focused on the actual marketing side of video - driving website and generating leads. Because they're so good at it, we needed to include them as an option.
We'll say it again - you'll need to edit and export your videos using another piece of software (Final Cut Pro, Adobe Premiere, or Shotcut are great options) before utilizing Wisita. You could even use one of the browser-based editors above to create your video - then move them to Wisita for the distribution and analytics features.
What do we love about Wistia?
Video marketing only continues to grow with each passing year. It’s important for businesses to provide rich, diverse experiences to attract audiences and increase sales. Video is too effective of a medium to ignore!
Learn more about where to start with our complete guide to video marketing.
That’s where Rizen can help. Our clients continue to see growth each month thanks to quality video content audiences love. Check out our free knowledge base on reaching today’s customers or contact us to get started with effective video marketing today!