"I am the only social media manager at my marketing agency. I am currently managing 20 clients right now. I am losing my mind. How can I make my life easier?"

Tips for Simplifying One's Social Media Workflow

Tip #1: Create a weekly hashtag calendar

• Plan a different theme for each day of the week and relate to a popular hashtag in your industry.
• If you oversee a pastry company plan every monday to be #mondayyumday and feature a dessert from their menu.
• If you plan one theme each day, it'll be much easier to generate new ideas and even re-purpose older content.

Tip #2: Re-purpose Content!

• Any posts 60 days or older should be cycled through your account again.
• Make some minor design tweaks, or if they were high-perfoming, use them again with a different call to action!
• Remember! We live in a world where people rarely remember what's not right in front of them, so don't be afraid to cycle your creations through again on a regular basis.

Tip #3: Ask for UGC

• UGC (user generated content) can be an important part of your weekly or monthly plan. Plus, it can save you TONS of time!
• How are customers using the products or services your client sells? You'd be surprised how much people like to share their experiences.
• They can submit the content, and you can then feature it on your channels. You'll save a lot of time and energy getting the community to help you generate content.

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