Long are the days when businesses would advertise through billboard ads, radio and newspaper. Technology has taken a hold of the marketing department in every single industry, and real estate is no exception. Because of this increase in social media engagement, it’s necessary for real estate agents to have an active and useful social media presence and strategy. Otherwise, people may view your business as untrustworthy. However, is important to know that using social media to increase your real estate business goes beyond creating a post once a week, or throwing a silly joke in here and there.