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Improve Your Home Services Lead Response Times with These Tips

Rogelio Rodriguez
Jul 7, 2022 5:18:14 PM

Are you a home services company that struggles to keep up with leads? Do you find yourself responding to leads days or even weeks after they are first sent? If so, you're not alone. Many companies have trouble responding quickly to new leads.

However, failing to do so can result in losing business to the competition. In this blog post, we will discuss some tips that can help you improve your home services response time!

 

Definition of Lead Response Time

home services lead response times

Lead response time is the amount of time that it takes for a company to contact a lead after receiving it.

What is a lead? A lead is a potential customer who has shown interest in your product or service.

There are many ways that leads can be generated, such as filling out a form on your website, calling your company, or responding to an advertisement.

Once a lead is generated, it is then up to the company to reach out and try to convert the lead into a paying customer.

The goal is to contact the lead as soon as possible so that you can nurture the relationship and eventually close the deal.

 

What is the Ideal Lead Response Time?

homeowner answering home services call

The time it takes to respond to a lead should not exceed five minutes. The chance of you getting in touch with the lead in that five-minute time frame is ten times greater than if you waited longer.

Leads that are contacted within an hour are seven times more likely to be qualified than those who are contacted even a few hours later.

However, if you are unable to respond that quickly, the next best thing is to try and reach out within 24 hours.

 

9 Stats on the Importance of Lead Response Time

home services lead response time stats

 

1) Fast Responders Win up to 50% of Sales

When responding to a lead, being the first company to reach out can give you a significant advantage.

 

2) A 1-minute Response Time Can Lead to 391% More Conversions

Do you see the pattern emerging? The more quickly you respond, the more likely you are to succeed.

If you want to increase the number of conversions, then aim for a one-minute response time!

 

3) 71% Of Customers Have Made Purchases Based on Experience Quality

It's not just about responding quickly, but also providing a great experience.

If you want customers to do business with you, then you need to give them a positive experience from start to finish.

This means responding quickly to their inquiries, being polite and helpful on the phone, and providing quality service.

 

4) Calling After 30 Minutes Is 21 Times Less Effective

This stat just reaffirms what we already know: the sooner you call, the better. Don't wait too long or you'll miss your chance!

 

5) 82% Of Consumers Expect Responses Within 10 Minutes

Customers have high expectations when it comes to response times. They want to know that you are responsive and that you care about their inquiry. If you can meet or exceed their expectations, then you'll be in good shape!

 

6) Less Than 25% Of Businesses Respond to Web Leads via Phone

Is this a good or bad thing? It depends on the audience! For home services companies, a phone call should be your first mode of communication.

Many customers prefer to talk on the phone rather than email or chat, so this is a great opportunity to connect with them.

However, if you are targeting a younger audience, then they may prefer other methods of communication such as text or social media.

It's important to know your audience and what method of communication they prefer.

 

How Can I Improve My Lead Response Time?

improving lead response time

Now that we've discussed the importance of lead response time, let's talk about how you can improve your own. Here are a few tips:

 

1) Invest in Automated Technology

There are many software programs that can help you automate your lead response process. By using an automated system, you can ensure that all of your leads are contacted in a timely manner.

This use of technology tools will free up your time so that you can focus on other aspects of the business.

See our breakdown of the top lead response management platforms for home services businesses. All of these options contain automation tools to streamline your lead response times!

 

2) Provide a Self-Service Option

Another way to improve your response time is to provide a self-service option for customers. This could include a live chat, consultation scheduler, or a FAQ section on your website and social media channels. It's time to mobilize the chatbots!

By providing this type of information, you can answer customer questions and keep people moving closer to becoming a customer without having to wait for a human response. This will help reduce the overall response time our business has now.

Self-service options are becoming increasingly popular, so it's important to have this type of information readily available on your website. Not everyone likes to speak to someone in real-time!

 

3) Create a Strong, Unified Response Cadence

It's important to have a strong and unified response cadence for all of your leads. This means that you should have a clear plan for how and when you will follow up with each lead.

This could include a set number of phone calls, emails, or text messages. Does every member of your team understand the lead response time goal? How will you track this success? What should certain scripts be for scheduling a consultation or lining up same-day service? By having a plan in place, you can ensure that every lead is contacted in a timely and consistent manner.

 

4) Use CRMs to Manage Inbound Leads

A CRM (customer relationship management) system can be a valuable tool for managing inbound leads. This type of software can help you keep track of your leads, their contact information, and the status of each lead.

It can also help you automate your lead response process by sending automatic follow-up emails or text messages. By using a CRM, you can streamline your lead response process and improve your overall efficiency.

We have a full breakdown of the best CRMS for home services companies here.

 

Let's Embrace the "Speed to Lead" Manta - Today!

happy home services owner

We've talked about the importance of lead response time and how you can improve your own. Now it's time to put these tips into action and start responding to leads more quickly!

By responding to leads in a timely manner, you can improve your chances of closing the sale. You'll also set yourself apart from your competition who may not be responding as quickly.

It's time to embrace the "speed to lead" mantra and improve your home services business today!

If you're interested in improving your marketing and growth plans, be sure to check out our full guide for home services marketing in today's economy. We discuss the importance of responding quickly to leads and provide tips on how you can improve your own process. Thanks for reading!

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