As window and door installers, it's important to document your work with high-quality photos and videos. Not only will this help you with future marketing efforts, but it can also help generate leads from current and past customers.
This blog post will give you five types of photos/videos you need to collect by the end of every window and door installation project. If you take the time to collect these assets, you'll be well on your way to further growing your window and door business.
As window and door installers, you are in the business of making homes look their best. Your work not only enhances the curb appeal of a house but can also increase its value.
When you take the time to capture quality project media, you are effectively creating a portfolio of your work. This portfolio can be used in several ways to help grow your business.
For example, you can use this media to:
In short, quality project media is a valuable marketing tool that can help you grow your window and door installation business. Customers WANT to see the quality of your work and how your product improves their lives.
In fact, 93% of consumers consider visual content to be the key deciding factor in purchasing.
Now, let's look at five types of project photos and videos to take after every window and door installation project.
Basic companies take basic photos of a window or door before replacing it. But you're going for better marketing assets, right? So take photos of the ENTIRE structure before starting the installation process.
This will give you a "before" photo showing not just a random window, but how the entire house looked before the new product was installed. It's amazing how a structure changes when new windows or doors are put in, and having a "before" photo will help show off that difference.
Sell the benefit, not the product. You can do this best by showing how the home looks different, not just a specific window or door.
In addition to taking photos of the entire structure, you should also take close-up photos of the old windows next to the new products. Do this before installing the updated products!
This will show customers the dramatic difference between the old window or door and the new one. It's a great way to show off specific product features, and it can help increase customer interest in certain items in your inventory.
As your team renovates, take progress photos and videos to document your process. This is important for two reasons:
First, you can use this content to show off how your team works. Do you lay down plastic tarps on furniture to prevent dust buildup? Show it! Do you clean up the property and haul away project debris when you're done? Show it! Perhaps you even take the time to introduce every team member to the homeowner(s) before beginning work to promote safety and familiarity. You guessed it - show it!
Second, you can use this content for marketing future window and door projects. Are you renovating a home that's older than most in the area? Use your progress photos and videos to generate leads from other homeowners with similar properties.
This is a no-brainer, but taking post-installation photos of the installed window or door is important. This will show customers how the final product looks in the space.
But don't stop there! Take a few close-up photos of any unique features or design elements too. These can be used later on social media or in other marketing materials to show off what your company can do.
Lastly, take a photo or video of the homeowner(s) happy with the completed work in the shot. This is important for two reasons:
First, it shows that you're not only a window and door installation company but also a people-centric business. This type of content can help build trust with potential customers and reassure them that they're working with a quality company.
Second, these photos and videos serve as valuable testimonials for your business. They can be used on social media, your website, or future marketing materials. And we all know that potential customers are much more likely to work with a company that comes highly recommended.
Now that you know what types of photos and videos to take, here are a few additional tips to help ensure that your content is high quality:
By following these tips, you'll be well on your way to creating high-quality content that window and door shoppers will love.
So there you have it! Five types of photos and videos to take at every window and door installation project. Following these tips can create strong marketing content to help you sell more products and grow your business.
We've got you covered if you're looking for a quick and easy way to ensure that all the right photos and videos are being taken. Just click here to download our window and door project media checklist. It's free, and it's yours for the taking!
We hope these tips help you take your window and door business to new heights. We're always here if you have any questions or need help with your window and door marketing. Just contact us - we'll be happy to chat!