Many years back I received the advice to run away from any marketing agency that offered a guaranteed ROI. Back then it was the wild wild west on the world wide web, and my coach was right. I had a successfully helped build an eBay business, followed by a successful transition to ecommerce on my own sites, and followed it up with explosive growth with my debt settlement business. The success of all these businesses was due to my understanding of the search engines of the day.
One day our team decided to hire an agency to run our marketing campaigns. I interviewed dozens of marketing agencies looking for someone who would guarantee their work. I wanted to make sure that they put their money where their mouth is. After all, I knew based on my experience what worked and what didn't. In my search I discovered a few things: